Mumbai, March, 2020: To celebrate International Women’s Day on 8th March, Kotak Mahindra Group (Kotak) today announced the launch of Kotak Silk Loans – a range of attractive rates and special offers across categories specially tailored for women borrowers.
Under Kotak Silk loans, Kotak Mahindra Bank and Kotak Mahindra Prime will give attractive offers on a range of loans catering to a woman’s personal and business requirements including home loans, personal loans, two-wheeler loans, business loans, loan against property and working capital solutions to its existing and new customers.*
Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank said, “The embodiment of the Kotak Silk Savings Programme is to empower women in their journey towards financial independence. Today, we are delighted to extend the Silk proposition to loans. More and more women today are confidently managing their twin roles – an anchor at home and a trailblazer outside. Women are entering diverse fields – struggling, surviving, persisting, competing hard and excelling – that is their story. Through Kotak Silk Loans our endeavour is to extend financial support to women in the pursuit of their dreams.”
Further, to celebrate International Women’s Day, Kotak has launched a digital campaign.
Starring PT Usha, the Indian track & field legend, who has inspired a generation of women, Kotak Silk’s #WomenInspireWomen salutes the millions of amazing Indian women who are breaking barriers, overcoming hurdles and being an inspiration to many other women in their journey towards achieving their dreams. Link to the video – #WomenInspireWomen