Kotak Silk Unveils “Meri Udaan, Meri Pehchaan”
Ahmedabad, March 2023.
Kotak Mahindra Bank Ltd. (“KMBL” / “Kotak”), today unveiled a specially commissioned sculpture at GIFT City, ahead of International Women’s Day on 8th March. Titled “Meri Udaan, Meri Pehchaan”, the 21-feet high sculpture salutes the indomitable spirit of the Aatmanirbhar Indian Women and aims to inspire women across the country.
The especially curated, traveling sculpture designed by artist Shaila Nambiar, is a tribute to Indian women who are confidently taking charge of their finances and moving towards financial freedom. The red cape flowing from her shoulders, inspired by the Infinity symbol in Kotak’s identity, symbolises her superpower; her strength and resilience.
The unique traveling sculpture was unveiled in Gurugram last year. This year, she has travelled to GIFT City, near Ahmedabad.
At an event organised in GIFT City, “Meri Udaan, Meri Pehchaan” the sculpture was unveiled by chief guests Ms. Mona Khandhar, Principal Secretary (Economic Affairs), Finance Department, Govt of Gujarat; Dr. Indira Parikh, President – Antardisha, Founder – President, FLAME University and Former Dean, IIM A; Dr. Rachana Gemawat, Chairperson – FICCI FLO, Ahmedabad Chapter; as well as Dr. Rajul Gujjar, Principal – LD Engineering college, Ahmedabad, along with Ms. Shanti Ekambaram, Whole-time Director, Kotak Mahindra Bank Ltd. Senior Leaders from the Bank, Kotak customers, key women leaders from various organizations also graced the occasion with their presence.
“Today’s women are truly inspiring, embodying the spirit of independence and resilience as they create their own identities and break barriers to fulfil their aspirations,” said Ms. Shanti Ekambaram, Whole-time Director, Kotak Mahindra Bank Ltd. “As evident in EPFO data, more and more women are joining the workforce, paving the way for their financial independence. #MeriUdaan, Meri Pehchaan by #KotakSilk salutes these women. As we soon approach the International Women’s day, I urge more and more women to pursue the journey of financial freedom. Reach out for the stars and be in control of your own finances.”
As part of the #MeriUdaan by #KotakSilk campaign, Kotak Mahindra Bank will run exclusive offers for its Silk customers throughout the month of March, with special offers on a range of popular brands.
Kotak Silk is Kotak Mahindra Bank’s exclusive banking programme designed to partner women in their journey towards financial independence and help them Save, Invest, Protect as well as Indulge. It offers women special pricing on safe-deposit Lockers, Gold Loan, Two-Wheeler Loan, Personal Loan & Car Loan, exclusive offers on Nykaa, Urban Company and rewards on Debit card Spends. Kotak silk endeavours to help women customers master the art of personal finance with @silk.moneymatters, an Instagram community for women. The product also offers a dedicated query resolution desk especially for women.