New Delhi, September 2022.
MADAME, India’s leading western wear fashion brand for women, has brought out its much-awaited Autumn/Winter collection of the year. The brand is known for its authentic and stylish clothing and accessories, and it has successfully managed to exceed the customers’ expectations in its latest collection.
With the tagline – ‘this season, seize the moment – MADAME has tried to capture the essence of what today’s modern woman represents through its AW’22 collection. The brand’s official statement on the launch states: “With the Autumn Winter Collection, you can claim every moment as your own. We believe that there’s no better moment than now and there’s no better person than you to grab every fleeting opportunity to celebrate.”
The collection includes a special module for each month, ensuring that the most appropriate style is available for modern Indian women according to the weather and other conditions in a particular month. Some of the modules are ‘August Rustic Sunflower’, ‘August Leisure Holiday’, ‘September Go Wild’, ‘September Indigo Love’, and ‘October Check Scroll’. The entire collection has different modules for the customers.
This makes the AW’22 Collection by MADAME extremely diverse offering a host of options to choose from. Here’s a closer look at some of the modules:
Marbelled: This collection is all about marble prints, mid-tones of grey, brown, burgundy, and beautiful silhouette styles. It is apt for giving you a warm look on a wintery night.
Cottage-core Ditsies: For women who love the essence of country style in their attire, this is the perfect collection. Inspired by farm interpretations and countryside vibes, this collection takes you on a much-needed detour.
Gorgeous Geos: For those who prefer a touch of retro along with a mix of seasonal prints, this collection is the most appropriate. The clayey colours and georgette fabric come together to create a unique style.
Dress Up, Butter Cup: The collection is specially designed for the winter days exploring casuals and formals while maintaining a touch of simplicity.
“We are so proud of what we have created this year. Combining customers’ tastes with the latest global trends, we have brought a collection full of fresh experiments by our own designers. Each theme in the collection is distinct in terms of design and fabric which ensures that every customer can find what they are looking for. Our AW collection is perhaps one of the most diverse with a plethora of options. The entire team’s hard work only could make it possible. Having set the bar high this year, everyone at MADAME is absolutely ecstatic,” said Akhil Jain, Executive Director of Jain Amar Clothing Private Limited, the parent company of MADAME.
MADAME has also onboarded the Bollywood Actor, Tara Sutaria, as the brand’s celebrity face for the year 2022 for endorsing their Spring-Summer and Autumn-Winter Collection. According to Tara, the brand reflects everything that an Indian woman stands for such as courage, determination, freedom, and grace.
In 1993, the brand was created to meet the fashion needs of progressive and modern Indian women. It has a strong client base and provides high-quality, reasonably priced clothing for Indian customers. MADAME started its first store in 2002, and it now has over 150 storefronts and another 700+ retail touchpoints across the country. Glamly.com, the brand’s official digital portal, as well as other popular e-commerce websites like Myntra, Amazon, and others, sell the brand’s items.