April 11, 2019, Mumbai.
Mahindra & Mahindra Ltd., part of the US $ 20.7 billion Mahindra Group, today announced that its Pick-up vehicle range touched a new milestone, crossing the 1.5 lakh mark in domestic sales during FY-2019. The Mahindra Pick up range has sold 1,62,000 vehicles in FY-2019, compared to 1,49,121 vehicles in FY-2018, registering a 9% growth. This is the highest ever annual sales growth for Mahindra’s Pick-up range since its launch.
Speaking on this milestone, Veejay Ram Nakra, Chief of Sales & Marketing – Automotive Sector, Mahindra & Mahindra Ltd. said, “Mahindra has been the market leader in the pickup segment for over a decade. The journey toward achieving this over 1.5 lakh units milestone of Pickups in fiscal year 2018-19 is a proud moment for us. We are grateful to all our customers for their belief in the brand and for the success of our newly launched Maha Bolero Pickup 1.7T. Today, Mahindra has the widest range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers”.
Mahindra Pickups have been the market leaders since there launch, the key reason being the customer centric approach, in addition to the product offering itself. The company has introduced new products and technologies at regular intervals to address evolving customer needs, by constantly updating its products. For example, Mahindra introduced the first AC pick up, first 4×4 Pickup, first Double Cabin Pick up, the first CNG pick up and the first Micro Hybrid Pick up over a period, to maintain its market leadership.
Today, the Pick-up segment in India has sales of over 14,000 vehicles per month and is growing rapidly. With 58% market share in FY-2019, the Mahindra Pick up has pioneered this segment and enjoys a leadership position in the segment.
Customers get a variety of models to choose from within the Mahindra portfolio. There are 4 brands namely, Bolero Pick Up, Bolero Maxi Truck, Bolero Camper & Imperio. Each brand offers a unique value proposition and is targeted at different customer segments to match their specific needs. Our Pickup portfolio consists of a wide spectrum of products and it helps us to address the needs of varied segments, without any overlap. We also have specialized variants in the range such as the 4WD Pickups, CBC Pickups, and customized solutions to offer the desired value to our customers.