Published On: Mon, Oct 21st, 2019 offers easy-on-the-pocket designs to customers in Jaipur making gold trendy for everyday wear

Jaipur : Forget all the stress around rising gold prices with, India’s affordable fine jewellery brand that’s making gold trendy for everyday wear. While Indian gold prices have already peaked to an all-time high across regions, customers in Jaipur can get’s easy-on-the-pocket designs at rates starting as low as INR 3000! This and the fact that offers a huge variety to choose from make it a popular brand among customers even in Tier 2 and 3 cities.

Gold has transformed into an essential accessory from the traditional bulky avatar and is an intrinsic part of women’s daily wardrobe. believes that a woman’s favorite gold jewellery should be on her every day and not just during celebrations and is going #untraditional all the way. With the lowest rates and a large variety of collections,’s inspirational new-age designs have transformed gold into a trend-setting fashion phenomenon.

Speaking about this, Ms Saroja Yeramilli, Founder and CEO, Melorra, said, “Gold prices have been on the rise since some time now and consequently, there is a dip in the demand. However, at Melorra, we are offering gold jewellery at one of the lowest rates in the country for our customers. We have always strived to provide value add to our customers, in terms of quality, variety and pricing and will continue to do so going forward as well.’s aim is to ensure that gold jewellery is not limited to occasions but becomes a part of women’s daily wear. We are happy to acknowledge that we continue to be the most preferred online destination for buying fine jewellery fashioned in gold and diamonds in the city of Jaipur.” currently has over 5000 lightweight pieces — from daily wear gold earrings and latest bangle designs to rings and other jewellery – for customers to choose from. The collections are available in varied combinations such as yellow, rose, and white gold, diamonds, enamel, pearls and gemstones. The brand recently launched its Autumn/Winter 2019 collections and is the only brand to bring out over 64 designs every week. is also the only brand in India to create fine jewellery inspired by recent runway trends. About 70% of the collections are priced below INR 30,000 and through their quick ship option; it can be delivered in just 5 to 7 working days! has till now delivered to over 1300 towns. From towns with a population of less than 10,000 to those above 1 million, it has made a mark everywhere.

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