Published On: Fri, Oct 1st, 2021

Men’s Essential Wear Brand DaMENSCH Turns 3 Years Young

New Delhi, October 01, 2021.

Indian men’s fashion brand, DaMENSCH, continuing with its mission of redefining men’s fashion via sustainability and innovation, turns 3 years young this month.

Anniversary Month Sale

The brand is doing a month-long celebration with exciting new launches, offers ranging from giveaways in collaboration with The Man Company, and up to 33% off across categories. With this milestone, the brand intends to deepen its presence in the existing categories by offering more styles since apparel is all about being relevant to fashion while evolving every year. Presently an INR 100 cr brand ARR, DaMENSCH seeks to achieve more than 10x growth by 2025 and believes its tech-enabled omnichannel strategy will aid this objective.

Background

Founded in 2018 by AnuragSaboo and Gaurav Pushkar, DaMENSCH envisions emerging as a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Founded to bring innovation and unmatched functionality to men’s daily wearables, DaMENSCH’s vision is to make fashion sustainable yet fashionable. Its product packaging is also environment-friendly with the brand shifting from plastic to corn husk and paper-based packaging without compromising on the quality. This initiative has resulted in saving one million-plus units of single-use plastic. Fabric made from bamboo, sustainable dyes, long-lasting materials and smartly sourced cotton from the Deccan Plateau are some of the brand’s product innovations.

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