Ajmer, February 25, 2021.
MG Motor India is rapidly expanding its retail presence in Rajasthan and the country at large backed by increased demand for its segment-leading vehicles. The all-new 3S facility ‘MG Ajmer’, which also hosts a state-of-the-art service facility, was inaugurated by Senior Vice-President, CCO, MG Motor India, Gaurav Gupta.
The latest addition has taken the count of MG dealerships in Rajasthan to 25 now. At present, the premium carmaker’s lineup includes the Hector Plus, Gloster – India’s first Autonomous Level 1 SUV, all-new Hector 2021, and the pure electric internet SUV, ZS EV 2021.
With the inauguration of the new facility, MG is committed to providing the best services to its customers with a wide portfolio of products and strong after-sales support. Its products also come with the assurance of a low total cost of ownership along with one of the best resale values in its segment.
Commenting on the inauguration, Mr. Gaurav Gupta, Senior Vice-President & CCO, MG Motor India said, “We are delighted to enter Ajmer, which is an important market for MG in Rajasthan. The facility is aligned with our plans to expand our retail presence closer to our prospective customers’ homes. We aim to expand our network to 40 centers by the end of 2021 from the current 25 centers. In the future, we are also going to inaugurate an EV charging facility here.”
All MG vehicles are covered under MG Shield, wherein the automaker extends the free three ‘5s’, i.e. Free 5-year/Unlimited KMs warranty, Free 5-year Roadside Assistance, and Labour Free Charges for the first 5 services. These features are aimed at enhancing the MG ownership experience and providing complete peace of mind to MG customers. It also brings the Total Cost of Ownership (TCO) of MG Hector, which starts at 45 paise per KM for Petrol and 60 paise per KM for Diesel variants (calculated up to 100,000 KMs of usage).
Commenting on the occasion, Mr Gaurav Jain, Dealer Principal, MG Ajmer, said, “We aim to create a new benchmark for customer service in the region, aligning with MG’s vision on the future of automotive retail. The latest facility further builds on innovative digital tools to deliver differentiated experiences to our customers. We are confident that our customers will have a truly memorable and immersive experience at MG Ajmer.”
The brand-new showroom reflects the automaker’s philosophy of “Emotional Dynamism”, which presents a confluence of contemporary brand elements and slick colour palettes. Signifying the convergence of the sky and the earth, the fascia of the all-new MG’s dealership has adopted a unique façade grill. On the other hand, the interiors are in line with the brand’s experience-first approach. The brand aims to engage all of the 5 senses of its prospective customers through intelligent and creative elements including a big LED configurator wall.