Udaipur, June, 2019.
British car maker MG (Morris Garages) Motor India today inaugurated its first showroom in Udaipur, ahead of the its first launch later this month – the Hector. Bookings for the MG Hector begin at an amount of INR 50,000.
With a network of 120 centers at present, the carmaker aims to further expand it to a total of 250 centers across India by September this year. Customers can schedule test drives for the MG Hector from a nearby showroom from 15th June onwards.
Promising a fresh automotive experience to all visitors, the showroom has been designed under the brand’s “Emotional Dynamism” philosophy with contemporary brand elements and slick color palettes. On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill in “Upturn Mountain” shape, signifying the confluence of sky and earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements.
Commenting on the showroom inauguration, Rajeev Chaba, President and Managing Director, MG Motor India, said, “Our first interaction with the customers in a creative and experiential environment is essential for the MG brand and creates a strong foundation as we begin our journey in India. The Hector, as India’s first internet car, comes with a host of best-in-class features, making it the new benchmark in its segment.”
Visitors to the store are greeted by British telephone booths and street lamps – incorporated as design elements – as soon as they enter. The MG History Wall’s Magna strip and brickwork texture further accentuate the brand’s strong connection with its home, the UK. The MG Carfé on the other hand reminds on the significance of greatest conversations over coffee.
The store also has a section with various vehicle components. Prospective customers can also approach the configurator wall to define their own MG experience. They can have their choice of model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with. By adding such modern elements to amplify its brand legacy, MG has essentially taken the in-store customer experience to the next level.
Speaking on the development, Rajeev Chaba, President and Managing Director, MG Motor India, said, “MG Hector has been developed with a high degree of localized content to cater to the specific needs of new-age Indian consumers. As India’s first internet car with 50+ connected features, the Hector will come with 19 exclusive product features, making it the new benchmark in its segment. Customers will be able to experience the Hector first-hand very soon and we are ready to welcome new customers into the world of MG.”
Heralding a new era for the much-revered octagonal badge in India, MG Hector comes with internet inside, thanks to the next-gen iSMART technology which promises safe, connected, and fun experiences. At 10.4 inches, it has the biggest HD touchscreen in its segment and also features MG’s signature design cues, including the famous star-rider grille. Its character lines are defined by geometric shapes, horizontal flow, and symmetry, while certain sections of its interiors are inspired by modern dance forms.
The Hector is also the first car with a sophisticated 48-volt mild-hybrid architecture in its segment, making MG Motor the first mainstream carmaker in India to bring 48V technology to the mass market segment. The latest environmentally-friendly engine technology uses a 48-volt lithium-ion battery to store energy and provide extra torque assistance of up to 20 Nm when required. The combination of three key functions – Engine Auto Start Stop, Regenerative Braking and E-Boost – ensures a great driving experience while reducing emissions by up to 12%.
Built to withstand extreme road conditions, the Hector has been tested for over one million kilometers in India before entering production and will be available in both petrol and diesel variants. The 1.5-litre turbocharged petrol engine delivers 143 PS power at a peak torque of 250 Nm and will be available in both manual and automatic transmissions. Its 2.0-litre turbocharged diesel engine will deliver 170 PS at a peak torque of 350 Nm.
The company has made an investment of INR 2,200 crore to refurbish the Halol manufacturing facility and roll out its first product, the Hector, from the facility. MG has installed an all-new assembly line, a press shop, a body shop, a parts distribution centre, a testing track and a new state-of-the-art training facility in the plant – all within a span of 18 months. The plant also has a captive vendor park to facilitate aggressive localization for all MG vehicles.