New Delhi, May 29, 2020.
Mitron is a new Indian TikTok competitor that has rapidly gained in popularity becoming one of the most popular in the country in a very short amount of time. Released just over a month ago, the app has crossed 50 lakh downloads, gaining ground at a time when TikTok is facing a crisis in India from multiple controversies. And at a time when anti-China sentiment is at a high point, you’ll also see reviews which give Mitron high ratings, saying, “Lots of bugs. Missing tons of features. Supporting as its Indian.” The app has reportedly been developed by IIT Roorkee student Shivank Agarwal, and at first glance, it looks just like a clone of TikTok.
At the time of writing, Mitron is at the number seven spot of Free Apps on the Google Play charts, ahead of Instagram, Helo, and Facebook. It falls behind TikTok (number two) and Aarogya Setu (in the top place) although on Monday it was at the number two spot as seen in this tweet by Deepak Abbot, a former Senior Vice President of Paytm. The app itself doesn’t seem to offer anything that stands out so much, but a combination of good branding (using a word that means friends in Hindi, and is also extremely familiar in India as it is often associated with Prime Minister Narendra Modi), and anti-TikTok sentiment could be its moment in the Sun. The question is whether this can last — since it has apparently already started to lose a little momentum in 24 hours.
Aside from that, although user reviews are very positive — the app has a good 4.7 rating right now — the actual content of the reviews is much more critical. As many users have pointed out, there are lots of bugs, basic features like editing aren’t supported, login options are buggy, and adding audio is limited. Despite this, most reviews start with “I am glad this is an Indian platform.” The question is whether the developer can use this early momentum to now add the features quickly, or whether the users will lose their patience and switch to another app.