Jaipur, April 01, 2022.
National Engineering Industries Ltd. (NBC Bearings), a part of the USD 2.4 billion diversified CK Birla Group, today introduced their brand mascot, ‘Runningo’ as part of their ongoing campaign, ‘Lambi race ke liye’. Runningo, a bearing shaped humanoid represents NBC’s long-term commitment to providing sustainable solutions. It is derived from the words ‘running’ and ‘go,’ and it denotes longevity, dynamism, and the ability to continue performing even in the most tough circumstances – across Automotive, Aerospace, Railways, Industrial sectors.
NBC Bearings becomes the first ever bearing brand to have its own mascot with an aim to develop a deeper connect with the stakeholders, which is inclusive of mechanics, industry technicians and other users around the country.
Rohit Saboo, President and CEO of National Engineering Industries Ltd, said, “We are extremely happy and proud to announce the launch of our new mascot, Runningo. We started our journey over 75 years back and have always believed in growing and progressing with the flow of time. With the introduction of Runnigo, we hope to connect with people more closely in addition to providing them with the best service possible.”
Sanjeev Taparia, Sr. Vice President of Marketing, National Engineering Industries Ltd, added, “The idea behind launching Runningo, a lively, vibrant, and friendly mascot is not only to resonate with the ongoing campaign of NBC Bearings but to create a character that people can trust. Runningo will be visible on digital and offline platforms highlighting sustainable solutions from NBC Bearings and sustainable ideas for the planet in fun and engaging ways.”