Niva Bupa launches ReAssure 2.0 – a revolutionary health insurance product, with several industry-first features, to bring a paradigm shift in health Insurance Industry


New Delhi, February, 2023.

Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited)–one of India’s leading standalone health insurers, today announced the launch of ‘ReAssure 2.0’with many industry-first features. This plan promises to reimagine the health insurance industry in the country and has the potential to redefine the way health insurance is currently purchased and consumed.

ReAssure 2.0 is a first-of-its- kind indemnity plan which makes seemingly impossible and unheard of product offerings, now possible. Bettering on its3 powerful benefits – ReAssure, Booster and Safeguard offered under current ReAssure plan, ReAssure 2.0 provides a ‘+’ variant of these benefits to offer unmatched benefits. The comprehensive plan provides complete peace of mind to customers to live a stress-free life without any financial constraints.

The key features under ReAssure 2.0 include –

ReAssure becomes ReAssure+ and has two components:

ReAssure“Forever”:In this unique benefit the base sum insured will be triggered after the first claim and once triggered it will remain forever. This means that the customer will always have a sum-insured equal to his base sum insured available to him after the customer has made his first claim, that too unlimited times in a policy.

Lock the clock: In this revolutionary benefit, the age at which the consumer enters the policy gets locked, until the customer makes his first claim in the policy.

Hence the customer gets to pay the applicable premium as per the entry age, till the first claim comes. After which the regular age band wise premiums will be paid.

Booster+ benefit: This benefit allows the unutilized base sum insured to be carried forward to the next policy year. The sum insured amount will keep on accumulating with each renewal till upto 5X and 10X, depending on whether the customer has opted for platinum+ or titanium+ variant.

Safeguard+: This optional benefit lets one claim for all non-payable items as per Non-Payables Annexure in addition to safeguarding the Booster+ benefit if the claim in a policy year is up to 1 lakh. This means that in case the claim amount is less than 1 lakh the entire base sum insured will still be carried forward without any deductions to the next policy year.

Commenting on the launch of ReAssure 2.0,Mr. Krishnan Ramachandran, MD and CEO, Niva Bupa Health Insurance said, “At Niva Bupa, it is our endeavour to keep innovating to stay ahead of the curve and we are proud to launch ReAssure 2.0, a comprehensive plan with the potential to revolutionize the health insurance sector. With this product, we have addressed the prevailing concerns of customers which act as a hindrance during health insurance purchase. We have designed this product in a unique way that will encourage customers to start investing for their health and financial security at an early age.

Dr. Bhabatosh Mishra, Director – Underwriting, Products and Claims, Niva Bupa Health Insurance said, “ReAssure 2.0 has been designed to take the propositions of our most popular product yet, ReAssure several notches higher. It will fulfil the needs and demands of today’s audience who want return on every investment. The product will provide guaranteed return as sum insured on every premium paid, so that customer does not lose what he does not use. This product offers a win-win situation for customer, both in case of making a claim as it triggers ReAssure+ benefit “forever”, and in case of not making any claim, the customer continues to pay the premium of the age at which he purchases the policy.”

This new age indemnity plan offers LiveHealthy benefit that gives premium discount of upto 30% on policy renewal basis health points earned. Other benefits include – no capping on room rent, any hospitalization of 2 hrs and above will be covered, Smart Health+ rider – offering unlimited tele consultations – and Day 1coverage for diabetes and hypertension. The product is available as an individual, multi-individual and family floater starting from INR 5lakh to INR 1 crore for the age bracket of 18 years to 65 years.