New Delhi, March 12, 2022.
Disruptive Indian beverage major, Parle Agro is set to pull out all stops and make summer 2022 a power packed one. The company that prides itself on having among India’s most valued and loved celebrities as ambassadors for their beverage brands, has now signed on Ram Charan as brand ambassador for the iconic Frooti brand along with Alia Bhatt.
This massive moment comes two years after major beverage companies missed out on the peak season because of the mandated pandemic lockdown.
Ram Charan joins the star studded bevy of Parle Agro brand ambassadors who are powerful and immensely loved icons of India. With personalities that perfectly resonate with their respective brands’ attributes, Parle Agro has pulled a masterstroke. With mega youth icons Alia Bhatt and Ram Charan for their flagship brand Frooti, uber-stylish and glamourous Priyanka Chopra for the pioneering sparkling drink Appy Fizz, the rugged Arjun Kapoor for the bold tasting B Fizz and energetic and lively Varun Dhawan for the wholesome flavoured milk Smoodh, Parle Agro is all set to disrupt the beverage industry this season. The company is charged up to create national uproar among consumers with a slew of exciting campaigns lined up for their brands with their respective beloved ambassadors.
Speaking on the occasion, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “I’m excited about entering into an action packed summer after a two year hiatus. We kick start our season announcing Ram Charan and Alia Bhatt as the face for Frooti; both admirable personalities whose appeal and popularity is rooted deep in the hearts of the people.” Speaking more about the company’s plans for 2022, Nadia added, “We are excited about rolling out, for the very first time, four mega campaigns this summer. Unlike the last two seasons, we are eager to connect and engage with our consumers’ whole heartedly and make this summer our best ever.”
Expressing his delight about the association, actor Ram Charan stated, “I am thrilled and delighted to be a part of the Parle Agro family and to be associated with India’s iconic and evergreen youth brand, Frooti. It’s been my all-time favourite mango drink and to be part of the vibrant and colourful world of Frooti for the ad was surreal. I can’t wait for everyone to watch the upcoming campaign and feel the same excitement as I do.”