Dubai, October 07, 2020.
PiWheel announces the launch of new e-commerce data analytics and ad automation tools alongside its consultancy agency for APAC and MENAT territories, to unlock advertising data and competitive intelligence for brands selling on the world’s major online marketplaces including Amazon, FlipKart, Sephora, Lazada, and JD.
“It is an exciting time where consumer shopping behaviour, retailer intelligence and advertising efficiency became the fuel for e-commerce growth. Today’s product brands (CPG) need the tools that quickly analyse vast amounts of e-commerce insights then act fast on this data to accelerate growth” said Mazen Hallaway, PiWheel’s CEO. “PiWheel offers brands a complete view of their categories performance on online marketplaces, as well as their performance, competitors’ performance, overall categories’ and gaps in the market.”
PiWheel believes modern businesses require partnerships between people, data, and breakthrough technology to succeed – and does this by combining software and data science to augment human intelligence. PiWheel’s new Competitive Intelligence Tool allows monitoring of weekly sales trends and growth across the online retail channel, including keywords, content and traffic, for the category and SKU level. It quickly creates custom segments and views for trends across any department or marketplace category.
PiWheel’s Smart Digital Shelf tool connects data across brand’s e-commerce business to unlock insights and discover new opportunities for profitable growth. The tool measures all performance metrics driving sales, including advertising, promotions, content, SEO and other marketing programs. The tool also handles Inventory & Operations Analytics using in-stock rates, buy box and profitability.
PiWheel’s Ad Automation tool is an easy-to-use campaign builder that applies real-time bidding, profitability, conversion, and incrementality data to develop and dynamically optimise high-performing e-commerce advertising. The Ad Automation Tool was awarded “Best Ad Analytics Solution” by the MarTech 2020 Breakthrough Awards, and uses multiple data sets, including real-time bidding and profitability metrics, to make thousands of optimisations every day. The automation uses data pulled from PiWheel’s ‘Competitive Intelligence Tool’ & ‘Smart Digital Shelf’ for an easy view of all performance metrics of every campaign, along with key category benchmarks.
The PiWheel team, headquartered in Dubai – UAE with teams across APAC and MENAT is comprised of ex-Amazon and e-commerce veterans. Pi Wheel launched in the UAE and India markets in December 2019 and soon expanded into Australia and Saudi Arabia on the back of rapid success with major brands. Pi Wheel is currently empowering brands with e-commerce intelligence and strategies across India, Australia, Singapore, UAE, Saudi Arabia & Turkey.