Published On: Mon, Mar 22nd, 2021

PM to launch ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on 22nd March

New Delhi, March 22, 2021.

Prime Minister Shri Narendra Modi will launch the ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on World Water Day i.e. on 22nd March 2021 at 12:30 PM via video conferencing. In the presence of the Prime Minister, the signing of historic Memorandum of Agreement between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, will also take place.

The Campaign will be undertaken across the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls”. It will be implemented from 22nd March 2021 to 30th November, 2021 – the pre-monsoon and monsoon period in the country. It will be launched as a Jan Andolan to take water conservation at grass-root level through people’s participation. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.

After the event, Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound states) to discuss issues related to water and water conservation. Gram Sabhas will also take ‘Jal Shapath’ for water conservation.

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