New Delhi, March 28, 2022.

The saying goes ‘Beauty lies in the eye of the beholder’, and this certainly rings true. Taking the idea several steps further, Queenie Singh launches Beauty in Everything : BiE a clean beauty skincare range in collaboration with Skin Guru Dinyar Workingboxwalla. 

BiE is a line of expert skincare, driven by a passion to impart disciplined routines and championing clean beauty. Breaking the stigma that beauty is just skin deep, BiE aims to help you reinvent yourself through various life’s roles and stages.

Blended with scientific formulations and carefully curated ingredients, the products are backed by 50 years of expertise and know-how of a clean beauty space. BiE is an invitation to every woman to achieve her optimum beauty potential. In Queenie’s words “We have conviction that change leads to transformation and evolution. We call it modern metamorphosis. It applies to life and it applies to beauty.”

Powered by a belief in routines, BiE provides specially-curated Skin Voyages and concern-led routines (a series of complete step-by-step skin care and beauty regimens) designed for different lifestyles. These routines are poised to cater to all segments of the society, from brides-to-be to power CEOs, skincare junkies and to women who have lived and enjoyed their life to the fullest and many more to come. 

BiE’s four debut Skin Voyages: Bride-to-BiE, Ageless, Skinvestor and 3D Life. Adds Queenie Singh “India’s digital sector is expected to increase drastically. Through its ‘Digital India’ campaign, the Government of India aims to create a trillion-dollar online economy by 2025.”

Globally, going through a COVID pandemic, there has been a remodeling of the retail structure moving from brick & mortar to digital; thus evolving the digital space. Beauty is a part of wellness and positivity, where people strive to become a better version of themselves.