Guru Randhawa’s name itself is enough for today’s youth as a Singing icon, who is not only current king of Punjabi songs expanding in Bollywood playback singing but also internationally with his yet to come Album with none other than world’s renouned rapper Pitbul. “Tenu Suit Suit Karda” fame singer Guru Randhawa not only became CSSOS’s member but also accepted to become the face of OFFICERS CLUB and CSSOS Brand Ambassador for their new housing project.
The world-renowned singer, who is known for his massive mass appeal and is a top singer for Top Punjabi Songs on YouTube, especially among the younger generation, formally signed his contract with Central Secretariat Services Officers Society today. The CSSOS is hoping to capitalize on his youth appeal and image to increase its reach and visibility among the upcoming generation of home buyers.
Founded by members of civil society, CSSOS is a non-profit organization working towards the construction and development of affordable housing, clubs, and schools for working and retired officials of central/state govt., PSUs and Banks. Its latest project is a 50 acre township OFFICES ENCLAVE in LZone under the new LPP of Delhi NCT. Coming on the heels of its maiden foray into the real estate sector, CSSOS, a non-profit working govt. officers welfare society has ventured into the construction and development of affordable housing, clubs, and schools for working and retired officials of central/state govt., PSUs and Banks in L Zone, Dwarka under DDA’s Land Polling Policy as per Delhi’s Master Plan 2021
“The nature of the real estate sector is undergoing a sea change. It is no longer a territory of grayed out men. We being a new organization, want to expand our reach beyond the usual home buyers. Alongside our base clientele of working and retired govt. Officials and PSU members. We want to brand our homes to the new generation too. We are delighted to have him on board. We are hopeful of a fruitful partnership”, said Neh Srivastav, Under Secretary, Ministry of home affairs & president CSSOS releasing the press note.
“I am excited to be a part of CSSOS’s growth’s journey as its Brand Ambassador and looking forward to a long and mutually successful association.” Said, Bollywood singing sensation Guru Randhawa.
Before this, CSSOS had also signed up Olympic medalist Sushil Kumar as its Brand Ambassador. With faces from both the sports and the entertainment, the emphasis has been on giving it a pan youth outlook and increases its credibility among the new generation of home buyers.