Royal Challenge Sports Drink salutes the ‘Real Challengers’ of India ahead of the T20 season
Bangalore, 22 September 2020.
Ever since 2020 began, the nation has been patiently waiting with bated breath on the announcement of this year’s T20 tournament. With the schedule finally on track after months and teams geared up to battle it out on the field, one can’t help but stop to recognize the real heroes who have been making the impossible, possible and fighting the pandemic every step of the way.
This year, Royal Challenge Sports Drink in association with Royal Challengers Bangalore has come together to support the real heroes of the nation, who have been putting up a brave fight every day, working tirelessly. With identifying heartwarming stories of such Real Challengers across the country, the campaign aims to bring out individual stories that pay to these individuals who have gone above and beyond their call of duty to provide relief and aid to those in need.
In a surprising move today Virat Kohli, RCB Captain, changed his social media handle to a regular name from around us, Simranjeet Singh and had fans all over the world wondering as to the reason. It was later revealed that this was done to salute brave hearts of the country as part of the ongoing campaign “Real Challengers” by Royal Challenge Sports Drink.
Simranjeet Singh is one such Real Challenger from the city of Chandigarh, hearing impaired, but that did not stop him from serving his community and supporting the helpless to overcome the struggles of this pandemic by providing the needy with bare necessities and food to survive.
Royal Challenge Sports Drink stands for challenging stereotypes and one of the biggest stereotypes that mankind has busted in the wake of the Covid pandemic is that “Defeats, defeat you”. Amid the worst crisis the world has faced in the past century, ordinary, everyday people stood up to overcome incredible challenges, and pull-off extraordinary feats showcasing the power of the indomitable human spirit. They made us rethink our heroes. The campaign pays an ode to this spirit and celebrates the challenger spirit of these Real Heroes.
Expressing his views on the campaign Amarpreet Anand, EVP & Portfolio Head (Diageo India) & Board of Director (RCB) said, “These unprecedented times have seen warriors and heroes emerge across the country who have been doing their bit and spreading a glimpse of hope as we fight the war against COVID 19. As an effort to recognize their deeds and honor them, Royal Challenge Sports Drink will salute these heroes during the T2o season. Royal Challenge has always worked towards bringing a change, right from breaking stereotypes to standing up for our nation’s fighters, and we hope to continue to encourage many more to emerge in the future.”