Bengaluru, September 17 2020.
We are living in a new normal and the idea of Heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore would be paying tribute to these Real Challengers through #MyCovidHeroes initiatives.
To acknowledge the efforts and honour the sacrifices made by these real challengers, RCB team will proudly don a tribute jersey with the message “My Covid Heroes” both during training and matches for the entire tournament. The message will be displayed on the back of both the jerseys. RCB team will also be supporting GiveIndia Foundation by donating the proceeds from the auction of the jerseys that players wear during season’s first RCB match.
Also through the season RCB players would be paying tribute to all the Covid Heroes and sharing some of the inspirational stories on the team’s Social Media Handles with the intent to inspire millions of RCB’s fans to embrace this hero spirit and be Real Challengers in their own context.
During the tribute Jersey launch, Sanjeev Churiwala, Chairman, RCB said, “Royal Challengers Bangalore has always stood for playing bold in the face of adversities, and we believe that right now these Covid Heroes are embodying this purpose by relentlessly fighting for the greater good. Humanity is going to be grateful to them for many generations to come and through this campaign, we wanted to be among the first to pay tribute to their challenger spirit both on and off the field.”
Virat Kohli, Captain, RCB said, “In the past few months, whenever I heard the stories of the Covid Heroes it has given me literal goosebumps. These real challengers have made the country proud and inspired all of us to be more persistent and dedicated to our efforts to build a better tomorrow. I am truly proud to wear RCB’s “My Covid Heroes” jersey as a sign of solidarity and gratitude to everyone who is right now going the extra mile to support the community at large. They have batted day and night and fought on the field, and I am honoured to call them my heroes.”
During the launch, RCB players including Virat Kohli, Parthiv Patel and Devdutt Paddikal were seen interacting with Real Challengers Simranjeet Singh, Hetika Shah and Zeeshan Javid who have worked tirelessly and have created strong positive impact in these trying times.