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Seniority and Nobel Hygiene join hands to launch a new range of adult diapers – ‘Friends Premium Pants’

New Delhi, December 03, 2020.

Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene, have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-lock technology and anti-bacterial core for added comfort.

With technology at the heart of the new offering, Friends Premium Pants has been designed with exclusive featuressuch as leak guards on both sides to enhance its absorption capacity for up to 10 hours.The pant-style diapers offer greater comfort and hygiene, and are the perfect solution for elders with light incontinence issues. Its unique features provide the freedom, dignity, and confidence to the elderly to lead an active lifestyle.

Speaking on the new launch, Tapan Mishra, Co-founder of Seniority, said, “Incontinence is not just a physiological issue but also a major mental health concern for the elderly and their caregivers. Our deep understanding of the consumers’ requirements, combined with the industry intelligence of Nobel Hygiene, has allowed us to introduce Friends Premium Pants, a unique range of technologically advanced adult diapers for added comfort of the elderly. We are delighted with this collaboration since it strengthens our commitment to cater to the lifestyle needs of seniors and make them more mobile and independent.”

Kartik Johari, VP – Marketing & Commerce, Nobel Hygiene Pvt. Ltd. said, “Friends Diapers remains steadfast in our commitment to the Silvers in India, and to ensure that they receive the best-in-class products for their Azadi. Thus, when Seniority approached us to co-create an offering for their audience, it was the perfect meld of market and product. We are glad to offer a special collaboration product to serve the needs of even more Silvers. We hope that this unique solution appeals to their audience, and we trust this to be a beneficial, long-term partnership!”

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