National, May 30, 2020.
Nail care is a huge part of one’s personality. Well-done nails add more to an outfit than you can think. They become a part of the outfit; they become the best accessory you would wear. Under lock-down 4.0, with salons still shut, it is difficult to keep your nails up to the mark. Shoppers Stop, brings to you new ways to flaunt your best accessory – Nails! Through their latest campaign #NailTheDay, the brand will set trends on how women can rock those happy nails at home.
Shoppers Stop kick-starts it’s three-day campaign with how shoppers can ‘flaunt’ their best accessory at home. Nail aficionados love a good tutorial on how to perfect some new looks. The second and third day of the campaign would be celebrated as days of mastering how to do your nails perfectly and learning a ‘DIY Nail Art’. Customers can learn from influencers like @ArtByChandhu and @NalisByPuja. They will be encouraged to watch the tutorial and post a picture using #NailTheDay flaunting their freshly done nails. The best ones will be featured on Shoppers Stop’s stories and posts. Leading up to World Nail Polish Day, Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate easy yet trendy nail art. An engagement activity on colour wheel, where customers can tap on the screen when they see their favorite colour and share this with the brand to get featured on the social media handles. On World Nail Polish day, the best of these nail art pictures will be featured by Shoppers Stop on their social media handles.
So, get creative with salon-like treatments in the comfort of your own home this weekend only with Shoppers Stop! Opt for nail polishes and nail-care kits from a wide range of brands like Chambor, Colorbar, Faces, Havells, Kara, Lakmé, L’Oréal, Maybelline, MyGlamm, Revlon, Basicare, Soulflower and Sugar.
To celebrate World Nail Polish Day, Shoppers Stop will also offer discounts on amazing brands like Colorbar, Faces, MyGlamm, Lakme, Revlon and Chambor. Shop for your favorite colors on to Shoppers Stop’s website or download the App.
Currently, the nail polish market in India is projected to grow at a CAGR of over 10%, to reach $ 143.6 million by 2024. The growth drivers being rising demand for nail polish and nail care products, increasing middle class population and discretionary spends and emergence of new brands in this category. Brands are looking at revolutionizing the current line of product by attractive packaging, quality and launching products that suit the local flavor.