Mumbai, 03rd December 2020.
ShortsTV, the first and only 24/7 linear and OTT channel dedicated to short form video entertainment and exclusive presenter of the Academy Award®-nominated short film theatrical releases, announced today a one-year exclusive distribution deal with Mastercard for “FIVE,” a collection of documentary short films from women directors about the perseverance and passion of women entrepreneurs. The partnership reflects ShortsTV’s steadfast advocacy for short-form filmmakers and spotlighting diverse perspectives and Mastercard’s commitment to gender balance and supporting small business. In conjunction with International Women’s Day, the five highlighted films will be featured on ShortsTV’s linear broadcast channels such as Tata Sky ShortsTV, Airtel Shorts TV and ShortsTV Active on Dish TV & d2h in March 2021.
Commissioned by Mastercard, its “FIVE” documentary film series including – HARFA, JUSTICE OF THE PIES, ONGANIC FOODS, SARAH’S BAG and TALENTO INCLUIR – follow the journey of five women from five countries across the globe who have each set out to start a purpose-driven business to improve and uplift their communities. Earlier this year, Mastercard expanded its commitment to financial inclusion with a pledge to bring one billion into the digital economy by 2025, including a focus on providing 25 million women entrepreneurs with solutions that can help them grow their businesses. Spotlighting these five stories will bring further awareness to some of the world’s most critical issues challenging inclusion. From food insecurity and sustainable farming to special education and diversity and inclusion in the workplace, Mastercard is dedicated to driving action to build a digital economy that benefits everyone, everywhere.
“We are thrilled to be joining Mastercard in highlighting five great films about five great women from around the world who have overcome significant challenges to create thriving, community-enhancing businesses,” said ShortsTV Founder and CEO Carter Pilcher. “Each one of these uplifting stories speaks to the triumph of an indomitable human spirit, the subtle power of women heroes, and the ability of visual storytelling in film to inspire us daily. It is especially rewarding to work with a partner, such as Mastercard, who is dedicated to elevating everyday people and circumstances, both in their business and in those they choose to spotlight.”
“FIVE” is also a part of Mastercard’s gender balance commitment to design a better world for women by cultivating opportunities, resources and communities that give women the tools they need to grow their businesses. Mastercard believes, and data shows, that a world that works better for women creates limitless possibilities for us all. It’s a world that gives everyone the chance to unleash their potential, pursue their passions and make extraordinary things happen.
“Film is a powerful medium, inspiring and educating people through human stories and personal connections. It’s a natural way to drive awareness and empathy for the critical issues women entrepreneurs face every day and we’re honored to give these five women a platform to share their experiences,” said Mastercard Chief Marketing and Communications Officer, Raja Rajamannar. “Working with such an innovative partner, ShortsTV, gives our ‘FIVE’ documentary series the ability to connect with people all over the world, sharing meaningful messages of resilience, perseverance, community and comradery.”