New Delhi, 16th February 2021.

Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has partnered with leading celebrities and influencers to reiterate the importance of mattress hygiene with its new ‘Healthy New Year’ campaign. Well-known fitness and health enthusiasts such as Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni are seen highlighting the benefits of the revolutionary Neem Fresche technology in Sleepwell mattresses and their role in keeping the mattresses germ-free.

2020 has changed our life in various ways, besides teaching us the importance of taking care of our personal hygiene by wearing masks, sanitizing ourselves and our belongings etc. But the eternal question of Kuch Reh Toh Nahi Gaya? still remains. Through the videos in their social media, these celebrities attempt to showcase hygienic mattresses as the answer to this very question. For enjoying a healthy and hygienic sleep, it is mandatory to change mattresses at regular intervals to prevent breeding of germs. Here, on Valentine’s DaySuresh Raina also shares that his true Valentine is his family who has been a great support to him at every step. To celebrate and ensure their health and comfort, he has got them Sleepwell mattress with Neem Fresche technology that protects them from harmful germs. The ‘Healthy New Year’ campaign is focused on creating an awareness around this issue and the benefit of using Sleepwell Neem Fresche protected products.

Speaking on the association, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “Sleepwell has been a frontrunner in propagating the message of sleeping on a healthy and hygienic mattress. Indians usually tend to ignore the challenge that lies within our mattresses, impacting the most important part of our day, our sleep. The initial phase of the Healthy New Year has been well-received by our audience, especially with the chord struck with them in terms of relatable messaging. We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to raising awareness about upkeep of mattress hygiene.”

The campaign had flagged earlier with an interesting poll around ‘Kya miss ho gaya?’, connecting with consumers and asking if they missed something important for maintaining personal hygiene. The campaign is spread across three months on various media i.e. – TV, print and digital across India.