Dettol Fresh Encourages Indians to Stay ‘Always Ready’ with 12-Hour Freshness~*
New Delhi, June 17, 2025.Dettol, one of India’s most trusted hygiene brands, has elevated its personal care promise with the introduction of a 12-hour freshness~* across its much-loved Cologne Fresh~ and Lime Fresh* soap variants. This offering is designed to meet a growing consumer need — the confidence that comes from knowing you are protected and feeling fresh throughout the day.Body odour can strike unexpectedly — during a long commute, at work, or right before a big social interaction — causing people to feel conscious, hesitant, or even embarrassed. Dettol Fresh addresses this everyday discomfort by removing 99.9% of odour-causing germs^ and also making you feel fresh for 12-hours~*, so they can feel confident and ready to grab any opportuni...