Kotak ActivMoney Launches #SalaryKoJagao Campaign
Mumbai, 23rd July, 2024.
Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today unveiled its nationwide multimedia campaign, #SalaryKoJagao featuring Bollywood superstar Ranveer Singh. The campaign centres around Kotak’s flagship offering, ActivMoney, and spans TV commercials, digital platforms, outdoor displays, and social media channels. Designed to meet the needs of professionals, the campaign encourages them to “Activate” their salaries using Kotak’s ActivMoney solution.
The campaign promotes Kotak’s flagship offering, ActivMoney, which empowers professionals to optimize their salaries. ActivMoney offers the best of both – liquidity as well as returns. This includes the option to withdraw funds from the ActivMoney account or to use the funds for transactions at any time – withou...
