Lava AGNI 3 Spurs 200% Growth, Achieves 3x Volume Surge Over AGNI 2 During Launch Week
New Delhi, November 19, 2024.
Lava International Limited, the leading Indian smartphone manufacturer, announced the outstanding success of their flagship AGNI 3, clocking a 200% growth during launch week and a threefold increase in volume compared to its predecessor, AGNI 2. This milestone highlights Lava’s commitment to innovation, quality, and value, fortifying its position in the Indian smartphone market in the competitive sub-30k segment.
The promotional campaign launched on September 24th employed a robust 360-degree marketing strategy, covering high-impact print ads, digital media, airport branding, and influencer collaborations. Designed to resonate with the target audience and expand the AGNI fanbase, this multi-touchpoint strategy achieved notable engagement. ...
