Led by ‘FWD’ – Myntra Doubles Gen Z Customer Base to 16 Million; Targets 40 Million in the next couple of years
Bengaluru, 17 September 2024.Myntra is making bold moves to capture the burgeoning trend first GenZ fashion market with its dedicated app-in-app, FWD. In just over a year, led by FWD, Myntra has nearly doubled its GenZ customer base, growing from over 8 million in mid-2023 to an impressive 16 million in 2024, emerging as the go-to destination for GenZ fashion. The company plans to add another 20-25mn GenZ customers in the next couple of years. The GenZ cohort today represents one-third of India’s e-lifestyle shoppers and influences 25% of the overall GMV in e-lifestyle fashion*. With the online trend-first fashion market expected to grow over 8X into a $5 billion market by 2028*, FWD by Myntra is seizing the moment and taking charge in reshaping fashion for young India, r...