LEVI’S® WELCOMES DILJIT DOSANJH AS GLOBAL BRAND AMBASSADOR
Mumbai, March 2025.The Levi's® brand is thrilled to announce its newest ambassador, global icon Diljit Dosanjh. Known for rewriting the rules of music, cinema, and style, Diljit joins the Levi's® family as the first Punjabi artist as part of the brand's ever-growing community of creative talent..Hot on the heels of his record-breaking Dil-Luminati Tour and history-making Coachella debut, this partnership blends the timeless appeal of Levi's® with Diljit's trailblazing journey. From G.O.A.T. to Lover, and now truly an Icon set to #LiveInLevis, it's a celebration of two icons redefining culture—together.Drawing inspiration from Diljit's unique ability to connect across borders and genres, this collaboration highlights the Levi's® brand's role as a canvas for s...
