Published On: Thu, Jun 18th, 2020

Tata Power launches saheliworld .org

New Delhi, June 18, 2020.

Tata Power has launched ‘SaheliWorld.org’, a dedicated website which offers products made by Special Health Groups (SHGs) and farmers.

The products offered in the platform include women’s apparels from Dhaaga, a social initiative and women SHG based micro-enterprise promoted by Tata Power. Additionally, it also includes handicrafts, home décor items, herbal & organic farm produce, dairy products, patchwork and embroidery from various parts of India along with Covid-19 essential products, Tata Power said.

ShipRocket is the logistic partner of this project and payment service is provided by PAY U.

These product lines include the world-famous embroidery by Tata Power’s Rabari artisans from Mundra, Kutch district (Gujarat) known for its use of delicate stitch, mirror work & bold colourful thread designs. It also includes the traditional hand woven crafts from the artisans of Dhanbad, Maithon made from Tiger grass, a perennial grass native to the Indian subcontinent along with produce from farmers and women SHGs from Maharashtra showcasing day-to-day products like women apparels, household & decorative items, and herbal & organic products to customers.

At present, Tata Power is engaged with 14,000 women members across 16 states

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