Mumbai, 26 March 2019:Tata Sky, India’s leading content distribution platform along with ZEE Theatre, a business vertical of ZEE Entertainment Enterprises Ltd., celebratedWorld Theatre Day with renowned Theatre artists Mita Vashisht, Vikram Kochar and Ratan Rajput and at JLWA in Mumbai.The event includeda cinematic screening of the critically acclaimed Play ‘Wrong Turn’ along with a panel discussion on the need for archiving & televising some of the best plays in the country to enable wider reach for millennials and future generations.
As a part of the celebration, Tata Sky also announced the free screening of its recently launched service, Tata Sky Theatre on 27th March at Zee’s Preview Theatreat Fun Republic in Mumbai for audiences.
Tata Sky Theatrepowered by Zee Theatre has a bank of over 100+ plays from across genres. Subscribers can now watch a wide variety of plays – classic, period drama, social satire, comedy, etc. atthe comfort of their homes thanks to the evolving cinematic format.
Speaking on the occasion, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “The concept of bringing rich & imaginative theatre to life on TV screens with Tata Sky Theatre has worked well with our subscribers. As over the last few months we have seen a constant rise in subscribers from across the country. On World Theatre Day, Tata Sky in partnership with Zee Theatre and the theatre artists pledge to continue this endeavour of making quality theatre plays available by televising & archiving plays for the audience of today.”
Tata Sky Theatre brings a special line-up of renowned Plays including the most celebrated artists and playwrights on the occasion of World Theatre Day. These include Agnipankh, Piya Behrupiya, Sandhya Chhaya, Shyam ki Mummy, Doll’s House, Bagiya Bancharam Ki, Savita Damodar Paranjpe, Wrong Turn and The Big Fat City. With this you can now watch the performances of leading stars from theatre like Mita Vashisht, Nirmiti Sawant, Milind Phatak, Joy Sengupta,Govind Namdev, Shriya Pilgaonkar, Shikha Talsania, Shilpa Shukla and Varun Badola amongst many others.
Commenting on the occasion, Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “For over 2000 years Theatre has brought forth the most pertinent stories to the world, becoming a mirror to the society. It is also a platform that brings together storytellers and performers who are driven by passion and not commercialism. By televising plays, Zee Theatre in partnership with Tata Sky is proud to take Indian Theatre to more and more viewers who can now watch not only the most relevant stories but also the best artists and entertainers.”
Tata Sky Theatre service is available for subscribers on Channel #315 in HD and #316 in SD at just Rs.99/month and Rs.75/month respectively. These plays are also available on Tata Sky Mobile App under Live TV.