New Delhi, 13thFebruary, 2019.

Bolstered by the success of “CAMON” series, TECNO, an offline smartphone brand of TRANSSION India showcases the sharp rise in demand and remarkable acceptance by the consumers of India for TECNO as it has become the fastest-growing smartphone brand in 2018 witnessing 221% YOY growth in terms of shipment as per Counterpoint Research Market Monitor 2018 year-end report.

Heading into the new year with refined commitment to camera-centric phones, the brand today announces the launch of 2019 first duo offerings from their deck, namely CAMON iACE2x and CAMON iACE2. The smartphone flaunts many industry-first innovations in the sub 8K smartphone segment such as the 3GB RAM, 8MP AI selfie,and new gradient color.

Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are a youth-centric brand, listening to and understanding the voice from our customers have formed a part of our very DNA. CAMON portfolio is designed to cater to the aspirations of today’s tech-savvy millennials who consider smartphone as their first & preferred choice of taking decent pictures and sharing them via social media. The software algorithm of camera is optimized on Indian Skin tone and delivers best-in-class photography in any type of challenging environments.”

Talking about the new smartphone launch, Mr. Talapatra further added, “In 2019, we are leveraging this momentum to continuously challenge ourselves by offering our consumers with premium smartphone products at affordable prices to maximize the value for money. The new CAMON iACEseries havecreated a powerful fusion of styleand technologywith exhaustive specs in every dimension of design, performance, and user experience. It is a future-ready budget smartphone that comes loaded with meaningful innovations such as anti-oil fingerprint, bigger RAM storage, intelligent camera kit, new gradient color, andlocalized free back panel,which make it one of the best ‘All-rounder champion’ phone in sub 8k category.”

The new smartphones will be available for sale starting from today across more than 35000+ retail outlets PAN India.

Experience smart photography with Intelligent camera kit

These smartphones are equipped with 13MP AI rear camerawith f/1.8 aperture & VGA for brilliant photo shooting. With AI Auto Scene Detection (ASD) based on deep learning algorithm, it detects all type of light conditions and automatically adjusts the brightness and contrast ratio to ensure the best image output in any outdoor environments. Your beauty will still shine even in the dark thanks to the embedded dual LED soft lights.

Superior Design for budget smartphone

As for display, yet again the brand has not compromised, CAMON iACE is endowed with 5.5” HD+ Full View display with 18:9 aspect ratio. The smartphone is light weighted at just 150 gms and is perfect for one hand operation. The smartphone flaunts a stylish design, with a unique fusion back covercolor that catches the eye.It is available in 3 amazing colours – Midnight black, Champagne Gold and Nebula black (new Gradient colour available in CAMON iACE2x) and City Blue (in CAMON iACE2)

Power-packed performance under 8K

The duo smartphones come with improved performance to budget-level smartphones by offering long battery, spacious storage capacity and smart processing power and performance.

It is equipped with 2.0GHz Helio A22 64bit Quad-Core processor powered with HiOS 4.1 based on latest Android Oreo 8.1 operating system is snappy and runs efficiently without any lag lets you reap the benefits of multi-tasking & enable faster processing.

CAMON iACE2x becomes first in the 8K segment to offer 3GB RAM. It is available in two storage variants of 3GB + 32GB priced at INR 7599 & 2GB + 32GB priced at INR 6699. e and weather conditions.

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