TECNO scales up local connect by unveiling brand connect initiative for 2019 with CAMON iACE 2 and iACE 2x

Jaipur, March, 2019.

TECNO has led the charts in 2018 owing to the success of “CAMON” series, which has enabled it to become the fastest-growing smartphone brand in India. TECNO, an offline camera-centric smartphone brand of TRANSSION is focusing on regional markets and has added two new smartphones at the onset of 2019, i.e CAMON iACE2 and CAMON iACE2x to its portfolio. The brand has rolled out a PAN India local connect initiative for product awareness and showcasing the ‘BEST ANYLIGHT CAMERA’ capabilities of the new smartphones. The 4-week Go-To-Market programme marked its beginning from 14th Feb’19, starting with a campaign asking consumers to share their Valentine’s day memorable moments through the lens of #TecnoCAMONiACE2x in all and any light conditions on social platforms.

Mr. Arijeet Talapatra, CEO, TRANSSION India said, “At TECNO, we have a clear goal in mind of bringing exceptional camera- centric devices across key price-points in the mid-range segment. CAMON portfolio is designed to cater to the aspirations of today’s tech-savvy millennials who consider smartphone as their first & preferred choice of taking decent pictures and sharing them via social media. The software algorithm of TECNO camera is optimized for Indian Skin tone to deliver natural & brighter photos in any lighting condition.”

He further added, “The new CAMON iACE2 &CAMON iACE2x are well-rounded smartphones in the sub 8k category with a powerful fusion of style and technology with exhaustive specs in every dimension of design, performance, and user experience. These are future-ready budget smartphones that come loaded with meaningful innovations such as anti-oil fingerprint, bigger RAM& storage, intelligent camera kit, new gradient color, and localized free back panel. In order to help consumers, get a first-hand experience of these new smartphones and demonstrate the “Best Anylight Camera” capabilities we are covering 300 cities with on-ground activities engaging10,000 plus retailers and over half a million consumers during the period of 14th Feb to 10th Mar’19. This will be sustained through a heavy digital & social campaign aimed at creating a deeper consumer connect.”

Giving more power in the hands of customers, all TECNO smartphones come with a unique promise of “111” under which it offers 1-time screen replacement, 100-days free replacement, and 1-month extended warranty

The CAMON iACE2 &CAMON iACE 2xare dual rear camera smartphones that is an integration of a 13MP AI rear camera with f/1.8 aperture & VGA (Depth Camera) for brilliant photo shooting. With AI Auto Scene Detection (ASD) based on deep learning algorithm, it detects all type of light conditions and automatically adjusts the brightness and contrast ratio to ensure the best image output in any outdoor environments. Your beauty will still shine even in the dark thanks to the embedded dual LED soft lights.

Both the smartphones come with 8MP AI selfie camera with f/2.0 aperture & front flash which helps in capturing more light for better quality selfies, no matter what kind of scenes and light conditions you are in. Furthermore, the device comes with AI beauty algorithm that scans up to 228 facial points to create a more detailed and beautiful selfie.  It also comes with AI Bokeh mode that blurs the background to make the subject stand out.

The new CAMON iACE2x with 3GB + 32GB priced at INR 7599 is available in 3 ravishing colours of Midnight black, Champagne Gold and Nebula black (new Gradient colour). While CAMON iACE2 with 2GB + 32GB priced at INR 6699 is available in the colors of Midnight Black, Champagne Gold and City Blue.

As for design &display, yet again the brand has delighted as both the smartphones are endowed with 5.5” HD+ Full View display with 18:9 aspect ratio. The device is light weighted at just 150 gms which makes iteasy to use and comfortable in the hand. It is equipped with 2.0GHz Helio A22 64bit Quad-Core processor powered with HiOS 4.1 based on latest Android Oreo 8.1 operating system is snappy and runs efficiently without any lag lets you reap the benefits of multi-tasking, gaming& enable faster processing. It also comes with a free back panel.

As smartphone privacy and security are key these days, it comes with advance AI led face recognition technology which provides quick Face Unlock under 0.3 sec.  Another highlight of CAMON iACE2x is its unique localized feature of an anti-oil fingerprint sensor that provides hassle free access to the phone under all Indian lifestyle and weather conditions.