Gurugram, 22 August, 2019: The all-new BMW 3 Series, the power-packed seventh generation of the world’s most iconic sports sedan, was unveiled today at the ‘Thrill City’ in Gurugram. Locally produced at BMW Group Plant Chennai, the all-new BMW 3 Series is now available in diesel and petrol variants at all BMW dealerships across India. Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The 3 is the heart and soul of BMW. As the ultimate sports sedan, for over four decades, it has been the flag bearer of ‘Sheer Driving Pleasure’. In its new avatar, the 3 has outdone itself once again! Built for thrill and driven by technology, the all-new BMW 3 Series is an automobile that creates an impeccable harmony between the driver, the machine and the road. Enthusiasts waiting for the perfect luxury sports sedan will be undoubtedly drawn to its new design, generous space, luxurious interiors and host of innovative technologies. Our current patrons, who swear by the unmatched driving character of the 3, will be equally thrilled with its enhanced best-in-class handling and agility.” ‘Thrill City’, a unique pop-up space, reflects the pulse of modern city life, full of buzzing entertainment, high skylines, city squares and even has its own nightclub. Created exclusively for the launch, it showcases the highly-urban, dynamic and spirited personality of the all-new BMW 3 Series
The all-new BMW 3 Series makes an incredible impression with segment-first technologies for an even better driving experience. Making its debut in the all-new BMW 3 Series is the BMW Virtual Assistant, a digital personality of the vehicle that responds to voice commands. It sets a new benchmark for voice recognition. Drivers can operate a number of car functions simply by speaking to their BMW Virtual Assistant. It can be addressed by saying “Hey BMW” or a customer-defined wake word, thereby adding an individual touch to the car. Hands do the talking with BMW Gesture Control, which is part of a rigorously thought-out operating concept that recognizes six pre-defined hand movements for control of a number of functions. The spread of driver assistance systems is more extensive than ever. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.
Overwhelming driving comfort of the all-new BMW 3 Series is a result of the debut of lift-related damper control that reduces body movement perceptibly caused by bumpy road surfaces and dynamic cornering, which paves the way for sporty, authoritative handling.
The all-new BMW 3 Series adapts perfectly not only to a dynamic lifestyle but also to personal taste. It is available in three design schemes – Sport, Luxury Line and M Sport. Sport celebrates the gust of adrenaline with sporty style and self-confidence. Luxury Line indulges movement in style and endows elegance. M Sport package bestows masculine character distinguishing itself as an elite sports model.
The BMW 3 Series customers have the freedom to choose a financial plan of their preference, thanks to BMW India Financial Services. Customized and flexible financial solutions can be designed as per individual requirements. BMW 360˚ offers exclusive financial packages with great value and absolute peace of mind. With low monthly payments, assured buy-back value (up to INR 23 lakh) and flexible end of term options, customers enjoy a hassle-free ownership experience.
BMW Service Inclusive and BMW Service Inclusive Plus further reduce cost of ownership of the all-new BMW 3 Series. Customers can choose from a variety of service plans according to duration and mileage of their preference. These service packages cover Condition Based Service (CBS) and maintenance work with a choice of plans ranging from 3 yrs / 40,000 kms to 10 yrs / 2,00,000 kms. Additionally, another unique facility allows BMW customers to extend the service and repair packages during the run time by just paying a differential amount. BMW India now also offers service packages for older cars. Optional BMW Repair Inclusive extends warranty benefits from third year of operation to maximum sixth year, after the completion of the standard two-year warranty period.
The all-new BMW 3 Series The all-new BMW 3 Series benefits from slightly increased dimensions and a new striking design language that clearly sets it apart from its predecessor visually. The exterior embodies the modern and dynamic character of the new BMW 3 Series sedan with precisely drawn lines and strikingly contoured surfaces. The large BMW kidney grille and the headlights leading off it are dominant themes of the front end. Longer wheelbase, short overhangs and the redesigned Hofmeister kink accentuate the dynamic profile when viewed from the side. A wider and more powerful stance is instantly noticeable from the rear. A contemporary sporty look is created by the distinctive spoiler and slim three-dimensional Lshaped taillights with LED technology along with two large tailpipes. Best-in-class optimized aerodynamics have reduced the car’s drag coefficient to 0.23.
Despite larger dimensions, the car is now lighter than before, thanks to intelligent lightweight construction. A smart mix of materials in the car, such as aluminum in the bonnet, front side panels, front spring struts and engine sub-frame have led to a reduction of 55 kilograms.
The interior is designed to accentuate cabin spaciousness and the driver-focused cockpit. Extended shoulder and elbow room in the front and additional legroom and headroom in the rear contribute to a generous feeling of space. Filling up the cabin with a sense of spaciousness is the large glass sunroof. Through loading system includes rear seat backrests that can be divided in a 40:20:40 ratio for greater flexibility. The newly designed Sport Seats with electrical memory function offer greater long-distance comfort for the driver and front passenger. Automatic air conditioning with three-zone control extends comfort. Optimised acoustic properties reduce noise levels and make the journey even more peaceful. Ambient Lighting with six dimmable designs creates an atmosphere for every mood. Welcome Light Carpet, which is projected from the side sill, welcomes passengers in glamorous style.