New Delhi, May 21, 2020.

TECNO, the global premium smartphone brand once again re-affirms its ‘segment-first’reputation by announcing the launch of yet another all-round performer TECNO SPARK 5 under its popular & successful Spark series. Priced at INR 7999, TECNO Spark 5 becomes the first in the under 8K segment to offer 13MP quadruple rear camera set-up and a BIG 6.6” Dot-In display. The segment-first offering marks TECNO’s end eavour to live up to its ‘ahead-of-the-curve’ approach that aims to provide future-ready devices to its consumers. In keeping with its ethos, TECNO smartphones will introduce best-in-class design, display, camera experience and overall Smartphone experience in the affordable segment.

TECNO SPARK 5 is designed to cater to the needs of the ‘Greater Bharat’ who are the aspiring, value-seeking consumers looking for a taste of the premium features at an affordable pricing. The new smartphone is loaded with segment-leading features like a quadruple rear-camera set-up that comprises of13MP primary rear camera with F1.8 aperture, a 2MP depth lens perfectly suited for portraits. While 2MP, Macro lens to capture the tiniest of details by clicking even a 4cm extreme close up shots. SPARK 5 also flaunts a 6.6” Dot-in Display; a premium feature available for the first time under 8K segment, with a 20:9 aspect ratio will take the viewing experience to the next level for this category customers. Consumers will also be able to avail TECNO’s1-time screen replacement and 1-month extended warranty (12+1 month) on this new product offering.

Commenting on the launch, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “As social distancing becomes an important part of our lives, there is a need to equip the people of ‘Greater Bharat’ with a smartphone on which they can carry out important life functions and day-to-day activities with ease.  We believe our approach becomes more relevant than ever under current circumstances. To be able to create resonance at this time, ‘customized innovation’ becomes the watchword. TECNO SPARK 5 once more shows TECNO’s ability to innovate products in a way that makes its applicability more meaningful for our customers and provide them with better, richer and seamless experience.”

TECNO Spark 5 is available in two colourful variants — Ice Jadeite and Spark Orange. The new smartphone will be available across 35,000+ offline retail stores starting 25th May. TECNOurges its consumers to avail the new ‘Doorstep Delivery’ option — place the order with their preferred retailers at The microsite with a store locator will assist in mapping the retailer and their contact details, and the device will be delivered at their doorsteps by their nearest retailer within 24 hours in compliance with the regulations and guidelines prescribed by the Government for zones created in the wake of the Covid-19 crisis.

Key USPs of SPARK 5

  • Experience superior pro photography best in the segment

SPARK 5 comes with a rear camera set-up integration of 13MP+2MP+2MP+AI lenswith Quad flash and f1.8 aperture which makes your pictures brighter & clearer even in low light.  With AI Auto Scene Detection (ASD) based on deep learning algorithm, it automatically detects different objects and all type of light conditions, and automatically adjusts the brightness and contrast ratio to ensure that you get the best image output in any outdoor environment. Additionally, consumers can enjoy AR mode which lets users to create various funny and spicy moments with friends and family. Localized sticker enhances the fun aspect of photography. Other features include BokehMode, Macro Mode, HDR, AI Beauty, Panorama, for enhancing the overall photography experience.

  • Incredible design and smart selfie camera

The new smartphone comes with 8MP Dot-in Selfie camera that seemly integrates the front camera, & light sensor on a 6.6” HD+ screen that boasts a 90.2% screen-to-body ratio, super wide view, and a much more efficient display of information. the feature that is currently available in only higher priced flagship smartphones. f2.0 front camera is clubbed with soft dual LED flash which helps in capturing the perfect selfies and making clear video calls regardless of the lighting condition.

  • Big Security

Security being the major factor in our lives nowadays, it is imperative for your smartphone to have a stable and robust security. The SPARK 5, is armed with a Smart Fingerprint Sensor and Face Unlock 2.0. Fingerprint sensor can also perform other functions like accepting and recording calls, click pictures and dismiss alarms. The Face Unlock 2.0 tightens the security on your smartphone, as it prevents the phone to get unlocked with eyes closed.

  • Big Battery that lasts long

TECNO SPARK 5 encompasses a 5000 mAh high-density large capacity batter with AI Power saving and Safe Charge feature, ridding one of the hassle of charging the device multiple times in a day. When fully charged, you can enjoy video playback of 16 hours, standby time of 527 hours, music playback for 120 and calling time of 35 hours.

  • Bigger Storage

The SPARK 5 hosts a 32 GB internal storage which is expandable upto 256GB, allowing you to keep track of all the details in your smartphone, with ease and without hassle, backed by a powerful Quad-Core 2.0 GHz CPU Helio A22 processor.