Saturday, November 28, 2020

The Body Shop celebrates Diwali with a difference Launches Project NARI with Plastic For Change India Foundation

Must read

Amazon Prime Video launch trailer of Mumbai Diaries 26/11

Mumbai, November 26, 2020. On the 12th anniversary of the dreadful Mumbai terror attacks, Amazon Prime Video salutes the...

ZEE’s ‘Ticket To Hollywood’ Premiere For Everyone ‘Bloodshot’ Garners 29.03Mn Viewers Across Chann

Mumbai, 26 November, 2020.  In one of the biggest festive offering on television, for the first time, &flix and 11 ZEE channels premiered...

TIPS MUSIC DROPS A NEW GUJARATI SONG “GAJIYO

"GAJIYO" encapsulates the emotions of happiness and excitement of wedding in the most beautiful way.  The song that not...

From Disaster Movie Specialist Roland Emmerich, Comes The Most Exciting Blockbuster Feature ‘2012’ Airing As Part Of Prive Handpicked On &PrivéHD

Mumbai, November 26, 2020. Someone once said there exists no film that documents perfectly an extinction level global phenomenon...

The Body Shop India partners with Plastics for Change (PFC) India Foundation to ring in the festive season with a difference for female waste pickers. With the launch of Project N. A. R. I. (Nutrition – Ability – Retraining – Inclusion), The Body Shop acts true to its community roots and  activist  heritage  through its support for female empowerment and sustainability, with its focus on India’s invisible frontline Covid19 warriors – female waste pickers.

Part of India’s 1.5 million waste pickers collecting over 6,000 tonnes of plastic every day, female waste pickers go unrecognized as essential workers even as they bear the burden of gender inequity, caste oppression and the social exclusion of their profession. The growing usage of disposable masks, gloves and other protective materials is adding to the quantum of dangerous waste handled by waste pickers every day. COVID19 is not just a colossal health crisis, but also an immense challenge to India’s waste management system which is the key line of defence against the country’s plastic pollution crisis.

Project N.A.R.I. is a grassroots initiative for female waste pickers in partnership with PFC Foundation in Bengaluru, Karnataka, focussed on four vital pillars namely Nutrition – Ability – Retraining – Inclusion. Specifically designed to address the pressing economic and social issues that female waste workers face, the project is aimed to directly benefit female waste pickers in Karnataka with the aim to positively impact their financial, health and family’s well-being in the long-term.

The brand has also set up Project N. A. R. I. fundraising across all its stores and online in order to allow for voluntary consumer donations of INR 20 from its customers, to support these female waste pickers. For every customer donation, the Body Shop also promises to donate an equivalent amount for this cause. Through this, The Body Shop aims to create awareness and raise upto INR 5 Mn over the next 6 months towards Nutrition, Ability, Retraining and Inclusion needs of female waste pickers.

Ms. Shriti Malhotra, CEO, The Body Shop India
, while talking about the project says, “The Body Shop remains deeply committed to the vision of our founder Anita Roddick that business can be a force for good. Through project N.A.R.I, we continue to work with a spirit of activism and need to create awareness, raise funds to benefit local communities. This year, as we are all hit by the severity of COVID19 pandemic, we realise how much we owe to these Frontline Warriors in keeping us safe at great risk to themselves. As we approach this festive season, we want to make a real difference to this community and celebrate the essential nature of the work they do to keep us all safe and healthy. With the support of our consumers, we look forward to affecting real change to benefit their lives as we fulfill the ambitions of this project.”

“Plastics For Change is thrilled to launch this campaign in India and it just re-emphasizes how The Body Shop’s commitment to people and the planet is unparalleled in the industry. We are glad to have the opportunity to serve and provide safety to the waste-picker communities in India who are on the front-lines of this crisis.”, expressed Andrew Almack, CEO and Founder, Plastic For Change.

The project’s scope extends from safety and nutrition to capability-building and healthcare. Distribution of PPE kits (N-95 masks, caps, face shields, gumboots & gloves) to healthcare programs including awareness about maintaining social distancing at work and otherwise, amidst other preventive measures, form the elementary phase of the project. As part of the gender inclusion measures of this program, PFC is specifically hiring female waste pickers and retraining them to take up plastic quality engineering roles while providing access to safe nutrition and healthcare awareness.

The program also includes strong measures of financial inclusion such as access to about 6-8 governmental social and financial security schemes which will lessen their economic vulnerability.  In an attempt to promote behavioral change towards savings, cash incentivization has been deployed wherein the project will deposit an incentive of Re.1 for every 1kg of plastic traded with PFC verified scrap shops – directly into the bank accounts of the female waste picker.

With the objective of reducing malnutrition and anaemia rates, the project includes distribution of a daily meal as well as daily protein & vitamin supplements to female waste pickers (including pregnant/lactating) as well as their children. Health awareness building programs will also be conducted towards building a better understanding of balanced diets and available resources to battle anaemia.

More articles

Latest article

In a first in India, doctors airlift COVID sequela patient on ECMO from Nepal; save life

New Delhi/NCR, November 27, 2020. Setting new benchmarks in saving lives, doctors at Max Super Speciality Hospital, Saket helped transfer a...

ITC Foods’ Retailers first focussed initiative supports safety of Indian retailers

New Delhi,November 27, 2020. In alignment with ITC Ltd.’s credo of ‘Sab Saath Badhein’, the Foods Division spearheaded a...

Join British Council’s Study UK Virtual Fair from the comfort of your home

UK, November 27, 2020. The British Council, UK’s international organisation for educational opportunities and cultural relations, is hosting a ‘Study UK Virtual Fair’ on Saturday, 5...

Indian students bag 152 awards in Cambridge exams 2019/20

Jaipur, November, 2020. Cambridge International has conferred Outstanding Cambridge Learner Awards to the top performing students from across India....

Ministry of Youth Affairs & Sports restores recognition of Archery Association of India

New Delhi, November 27, 2020. Ministry of Youth Affairs & Sports has restored the government recognition to Archery Association...
Live Updates COVID-19 CASES