New Delhi, October 17, 2020.
India’s leading premium men’s grooming brand The Man Company (TMC) launches Ayushmann Khurrana Signature Caffeine Collection, a special skincare range made of Coffee Arabica, in partnership with Flipkart, India’s homegrown e-commerce marketplace. The limited-edition collection includes six products and two combo kits and are now available only for Flipkart customers during the Big Billion Day sale, from October 16 till October 21.
The Ayushmann Khurrana Signature Caffeine Collection includes Face Wash, Face Scrub, Face Moisturiser, Face Pack, Face Serum, and Beard Serum. It also includes two special combo kits: the moisturization face care kit and the cleansing face care kit. All products will also ship with a special note from Ayushmann explaining the idea behind launching this collection.
Mr. Hitesh Dhingra, MD, The Man Company said, “Bringing Ayushmann’s vision to life with his Signature Caffeine Collection is particularly gratifying for us, as is our strategic partnership with Flipkart for the launch of this special collection. We wanted products to reach the masses across the country and decided to partner with e-commerce giant Flipkart and launch these products during their Big Billion Day sale.”
India’s much loved star, the National Award – winning actor was recently voted as one of the Most Influential people in the world for his conversation-changing, social entertainers by Time magazine. Ayushmann Khurrana became an investor and a brand ambassador for The Man Company in October 2019. Since then, he has partnered with the brand on various occasions to put forward ground-breaking viral campaigns that have sought to stretch the boundaries of how the society defines the modern gentlemen.
“Many of us love drinking coffee but I was amazed to learn from The Man Company, the wonders that Arabica coffee beans can do to the skin. I am happy to share this new regime with other men with the launch of the Signature Caffeine Collection by The Man Company, exclusively during the Big Billion Day sale,” said Ayushmann Khurrana.
Speaking about the launch Nishant Gupta, Senior Director – Beauty, General Merchandize, Home and Furniture said, “This Big Billion Days, we have strived for many firsts. We are excited to launch The Man’s Company’s Signature Caffeine Collection range in association with Ayushmann Khurrana as part of our Big Billion Days Specials – a unique collection we are proud of compiling across categories in partnership with our customers’ favorite brands. Personal Care has been at the forefront of consumer’s minds this year, and with the festive season approaching we want to ensure that they get their needs fulfilled with collections from their favorite stars.”
Ayushmann is also making arrangements to send a combo kit from his Signature collection to some of his close friends in Bollywood. The list includes names like Ranveer Singh, Rajkummar Rao, Varun Dhawan, Aditya Roy Kapoor, Shahid Kapoor, and Farhan Akhtar, among many others.
All products in this collection are specially curated with unique formulations that are not only mild and nourishing but are also high performing and are best suited for the ‘Gentlemen on the Go’.
Individual products in the Ayushmann Khurana Signature Caffeine Series collection are priced between ₹300 and ₹500. The special Face Care Cleansing Combo consists of face wash, scrub and face pack and is priced at ₹1,047, and the Face Care Moisturization Combo, which consists of face serum and moisturizer, is priced at ₹799. The products will be available only on Flipkart from October 16 onwards.