Times Prime launches ‘Self Love’ campaign ahead of Valentine’s Day

New Delhi, February 10, 2022.

In this month of love, Times Prime, India’s leading premium lifestyle membership programme, today announced the launch of its innovative campaign ‘Self Love’ with a focus on mindfulness.

Times Prime’s ‘Self Love’ campaign takes its inspiration from the insight that suggests that February and March generally witness a spike in registered cases of mental illnesses. Excessive media focus on the day of love, backed by commercial reasons, puts the youth under tremendous pressure with a dedicated week of Hug, Propose, Teddy, Rose, Kiss, and Chocolate Days. Often, the essence of true love is lost under the glare of this limelight. 

Commenting on the campaign, Harshita Singh, Business Head, Times Prime said: “Times Prime’s ‘Self Love’ campaign underlines the need to love yourself. We have been too busy in these trying times focusing on everything but ourselves. During the peak Covid months we were helping out friends, family, neighbours, and those in need of assistance. As the situation improves, it is now time to focus on ourselves. Times Prime offers a host of experiences that members can use for some ‘Self Love’. This all-encompassing membership opens the gateway to a range of curated experiences. From Headspace audio content to personalized gifts with Cadbury – we cover them all.”

As part of the initiative, Times Prime members will have access to partner Headspace’s Mindfulness and Sleepcasts, which provide audio content designed to create the right conditions for healthy and restful mind sleep. 

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