Mumbai, December 04, 2021.

Platinum jewellery dominated the red carpet this past year as celebrities including Kim Kardashian West, Gemma Chan, Anya Taylor-Joy, and Zendaya returned to full glamour for an array of events. According to Platinum Guild International, the marketing association for platinum jewellery, the most popular jewellery styles were cluster earrings, statement necklaces and bold cocktail rings, all set in naturally white platinum. 

Why is platinum a celebrity favorite? Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients – making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who’s who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal.