Published On: Thu, May 7th, 2020


Delhi, 7thMay, 2020: TVS Srichakra Limited, India’s leading 2 &3-wheeler tyre company, announced a new feature of e-ordering facility in its retailer app “TVSEurogrip Bandhan”. The new upgradation in the app aims toprovide a comprehensive e-commerce experience with features that help in placing and tracking orders.Understanding the importance of social distancing during these difficult times, the company has nowenabled‘Contactless Ordering’tofacilitateease of business for its retail partners. Theapp is available for download on Android and iOS platforms.

Retail partnerscan now use the app to browse the entire range of TVS Eurogrip products and place orderswith their respective distributors. In addition to providing reward points on orders, the company will run exclusive offers and promotions for retail partners who use the app to place orders.

Commenting on the same, Mr. PMadhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, “Digitalization has been at the core of our sales strategy. We launched the TVSEurogripBandhan app last year to enable loyalty programmesand majority of our retail partners are already well versed with it. The “Click-to-Order” feature that we are now launching is an industry first and will enable our retail partners to place orders at their convenience and not necessarily wait for a salesman visit. We have built-in new exciting features to make the process more user friendly for our trade partners. This ‘contactless’ ordering process will be particularly handy in the coming few months when travel of salesmen across territories may be an issue owing to Covid-19 restrictions.”

Commenting about this new initiative from TVS Eurogrip, Mr. Lucky Durgia of K.D Tyre- a Retailer from Gurugram said, “I am happy with this new feature in the Bandhan app as it is very convenient to place orders.  This new provision now allows me to browse the entire product range, and order as per my requirement. This is a very engaging experience.”

Mr. Sanjay Gupta of Bharat Traders- a distributor from Gurugram spoke about the new initiative andsaid,“This app is a timely initiative by TVS EUROGRIP during these difficult times and has helped us receive orders from retailers in a quick and convenient manner.  It is a good experience of contactless ordering, and we are getting used to this mode as this is going to be the future.”

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