Published On: Thu, Sep 3rd, 2020

TVS Eurogrip launches campaign #Lockdown Specialist

Mumbai, 3rd September 2020.

TVS Eurogrip, India’s leading 2 & 3-wheeler Tyre brand announced a social media campaign #LockdownSpecialist. The campaign is a celebration of the insight that many people have acquired and embraced new skills and hobbies during the COVID 19 Pandemic lockdown period that include cooking, fitness, music etc. and over a period of time, have specialized in them.Fans are invited to send in images / videos of what new they picked up and aced during the lockdown period. The contest aims at bringing out the not-so-usual things people might have tried and mastered during the lockdown phase.

The contesthas been rolled out on the company’sofficial Facebook and Instagram pages and has received a good initial response from the users.As part of the contest, participants are encouraged toshare their skills and upload it on social media using #LockdownSpecialist hash tag and tagging and following TVS Eurogrip’s official Instagram handle.

TVS Eurogripis collaborating with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaignwho in a video on his handle boasts of his newly acquired culinary skills during this lockdown period. He urgesparticipants to get innovativeand send in their entries with theirdistinctive skills to win exciting prizes.

The contest was rolled out on28/08/2020 and will conclude on 08/09/2020. It hasgenerated over 1 millionimpressions till date and has inspired peoplefrom across the country to share their new skills or acquirenewones while they are at home.

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