• October 23, 2021

Chennai, 6th March 2020: TVS Srichakra Limited, India’s leading 2 &3-wheeler tyre company, rolled out its latest social media campaign“#TheRealSpecialist”to commemorate International Women’s Day 2020.The social media campaign is based on the #EachForEqual theme of this year’s International Women’s Day and is aimed to acknowledge and celebrate the contribution of each woman and the roles they plan in our everyday lives.

Commenting on the campaign Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “Today’s women play different, diverse roles and are specialists at whatever they take up. In a category that has been dominated by male protagonists, we have chosen to celebrate these new age women on the occasion of Women’s Day.”

The campaign is devised on the premise The Real Specialist – Your every move, moves the world and shows women in the role of driving change, bringing speed, acting as a support system and adding the balance to everything we do every day. It brings in the element that women are undertaking bigger things, making bigger strides and achieving bigger results. The campaign is in line with the TVS Eurogrip’s brand idea of ‘Outlive, Outperform & Outdo.’

Link of the campaign: https://www.youtube.com/watch?v=QKxPEh7srFA

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