Thursday, January 21, 2021

TVS Motor Company’s Premium Motorcycle Brand TVS Apache Crosses the 4 Million Global Sales Milestone

Must read

Rana Daggubati on the latest discovery+ original ‘Mission Frontline’

Bengaluru, January 19, 2021. Last December, discovery+ announced it was foraying into the world of exclusive Indian originals. Now,...

Grab Your ‘Ticket To Hollywood’ And Catch The Dwayne Johnson Blockbuster ‘Jumanji

Mumbai, 19 January, 2021. In one of the biggest festive offerings on television for 2020, ZEE’s newest pan-network property, ‘Ticket...

A MUSICAL ODE TO THE UNKNOWN SOLDIERS

New Delhi, 19th January 2021. On the occasion of Republic Day, Tabla Wizard Pandit Chaturlal Memorial Society is...

Friends and family try to unravel this mystery in this teaser video of Amazon Prime Video’s The Family Man

MUMBAI, 13 January 2021. Amazon Prime Video today dropped a teaser video of the new season of the much-awaited...

Tamil Nadu,October 12, 2020.


TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, celebrates the 4 million global sales milestone for its premium motorcycle brand, TVS Apache today. Launched in 2005, the TVS Apache series is the fastest-growing premium motorcycle brands in the country, with a strong presence across global markets.

Commenting on the milestone, Mr. K.N. Radhakrishnan, Director & Chief Executive Officer, TVS Motor Company, said, “It is a momentous day for us at TVS Motor Company, as we achieve the 4 million global sales milestone for our premium motorcycle brand, TVS Apache. Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally. The platform of Apache motorcycles showcases the company’s technological prowess, using years of experience and racing pedigree. With a range of motorcycles from 160cc to 310cc, our focus on premiumisation has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch.”

Mr. Radhakrishnan,
 further added, “Our journey to achieving this milestone is filled with exemplary efforts that have gone into making TVS Apache a truly global brand. This milestone is an affirmation of our commitment to offering superior products to our discerning customers.”

To commemorate the 4 million global sales milestone celebrations, TVS Motor Company, in collaboration with its TVS Apache customers has created the “Longest Chequered Flag” spanning a length of 957 feet. Sourcing images from their customers globally, the flag is an expression of gratitude for their love and faith in the brand. With over 2,000 images, the chequered flag has set the record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its TVS Mysore Factory.

TVS Apache Series, the premium motorcycle brand, spans across two categories – Naked and Super Sports. The RTR (Racing Throttle Response) series, encompassing the range of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V are the existing offerings in the Naked motorcycles category. On the Super Sport front, the brand introduced the TVS Apache RR 310 (Race Replica) as their first entrant into the super-premium) category in 2017, which affirms superior performance and riding dynamics, combined with a robust, expressive design. The TVS Apache RR 310 motorcycle boasts of superior race technology features including throttle-by-wire technology, four ride modes, a state-of-art TVS SmartXonnect enabled 5’’ Vertical TFT and more.

The TVS Apache series has created a series of experiential initiatives to connect with its customer base.

The Apache Owners Group (AOG) is a community for like-minded customers to share their enthusiasm for performance motorcycling. The community spans across 52 cities in India and major international markets with a brotherhood of 30,000+ customers.

Apache Racing Experience (ARE)
 started in the year 2007 as a platform for Apache owners to get an exclusive first-hand experience of leveraging the racing DNA in their motorcycles under the guidance of TVS Racing champion riders. Further, the brand also organises thrilling stunt shows under the banner of Apache Pro Performance (APP) and Apache Pro Performance Extreme (APPX) which creates widespread customer engagement. In 2019, the company made a debut with the 1st edition of its flagship event – TVS MotoSoul to connect with Apache owners and motorcycle enthusiasts across the globe and celebrate their love and passion for performance motorcycling.

More articles

Latest article

Tanla partners with Microsoft to launch blockchain-enabled CPaaS platform

Hyderabad, January 20, 2021. Tanla Platforms Limited and Microsoft today announced the launch of Wisely, a block chain-enabled communications...

BRILLOCA LAUNCHES A NEW STORE ‘LIVESPACE’ IN JAIPUR

Jaipur, January 20, 2021. Underlining its commitment to reach its customers across key market in the country, Brilloca, home...

Amway Launches Amway Home Fruit & Veggie Wash

Jaipur, Jan 20, 2021. Amway India, one of the country’s leading FMCG direct selling companies today announced the launch...

Manipal Institute of Technology to organise Faculty Development Program on Control Systems and Sensor Technology

Manipal, January 20, 2021. The department of Instrumentation and Control Engineering, MIT Manipal  is organizing a week long  faculty...

Yellow Messenger and Microsoft strengthen collaboration to transform voice virtual assistants

New Delhi, January 19, 2021. Yellow Messenger, the world’s leading conversational AI platform, has announced a collaboration with Microsoft...
Live Updates COVID-19 CASES