New Delhi, April 07, 2021.

Union Minister for Agriculture and Farmers’ Welfare Shri Narendra Singh Tomar launched मधुक्रान्तिपोर्टल” and Honey Corners of NAFEDtoday in New Delhi. “मधुक्रान्तिपोर्टल” is an initiative of National Bee Board (NBB), Ministry of Agriculture and Farmers Welfare under National Beekeeping & Honey Mission (NBHM). This portal is being developed for online registration to achieve traceability source of Honey and other beehive products on a digital platform. The technical and banking partner for development of this digital platform is Indian Bank. An MoU between NBB and Indian Bank was signed for this project.

Addressing the launching ceremony Shri Tomar said Honey Mission will lead to increase in income of farmers, employment generation and increase in exports. Sweet Revolution should spread all over the country and Indian honey should meet global standards, he added.

Necessary functionalities are being developed on the Portal to create a database of all stakeholders involved in Honey and other hive products’ production, sales and marketing chain. On-line Registration of beekeepers is being launched today in first phase, followed by registration of other stake-holders in Honey Trade. All sales transactions in Honey trading in country shall be captured through a mobile app in second phase to achieve desired results in the area of Honey source traceability.

Online registration/ traceability system for source of Honey & other beehive products willhelp in checking the quality & source of adulteration of honey. The system will alsoenable consumers/public to know the source of honey and assure quality of the products.

For marketing support to the FPOs, NAFED has developed 14-15 Honey Corners, one each in 5 NAFED Bazaar at Ashram, New Moti Bagh and East of Kailash, Panchkula and Mussoorie in their Bazaar/Retail Stores. More Honey Corners will be developed by NAFED in most of the upcoming major 200 NAFED Stores to promote market support for honey & other beehive products. Online marketing options will be explored to provide a platform for marketing and promotion of Honey supplied by the FPOs.

Keeping in view the importance of beekeeping, a new Central Sector Scheme entitled National Beekeeping & Honey Mission (NBHM) was approved by Government of India for Rs. 500.00 crores allotted under Aatma Nirbhar Bharat Announcementfor overall promotion and development of scientific beekeeping & to achieve the goal of “Sweet Revolution”.NBHM is implemented through National Bee Board (NBB). The scheme has three Mini Missions (MM-I, II & III) under which main thrust is given on awareness, capacity building/trainings, focus on women empowerment through beekeeping, setting up of requisite infrastructural facilities, viz.; Integrated Beekeeping Development Centres (IBDCs), Honeybees Disease Diagnostic Labs, Setting up of/upgradation of Honey Testing labs, Beekeeping Equipment Manufacturing Units, Custom Hiring Centres, Api therapy Centres, Development of Quality Nucleus Stock Centres & Bee Breeders, etc., Digitization/online  registration, etc. under MM-I, processing, value addition, market support, etc. under MM-II and R&D under MM-III.