Monday, September 21, 2020

upGrad to Ride High on IPL 2020 to Reach out to Bharat to Boost Online Higher Education

Must read

AMAZON PRIME VIDEO ANNOUNCES THE GLOBAL PREMIERE OF ANUSHKA SHETTY AND R MADHAVAN-STARRER – NISHABDHAM

MUMBAI, 18 September, 2020. Amazon Prime Video today announced the direct-to-service world premiere of the highly-anticipated Telugu, Tamil and...

Glance Launches Its First Exclusive Cricketainment Series with Danish Sait on Roposo

New Delhi, September 17, 2020. Glance today announced the launch of its 1st Intellectual Property (IP) series "Danish Ki...

Life Is Not Made Up Of One Or Two Big Things, It Is Made Up Of ‘A Million Little Things

Mumbai: September 16, 2020.  Life always feels good when you spend a little We-time with family and friends. Friendship...

TIME ENNA BOSS ALONG WITH OTHER GRIPPING TITLES ON AMAZON PRIME VIDEO

Mumbai, September 16, 2020. This week, Amazon Prime Video delights its viewers with the latest Indian and international entertainment...

Mumbai, September 14, 2020.

upGrad, India’s largest online higher education company is betting big on the upcoming edition of T20 League – Indian Premier League (IPL), scheduled to commence on September 19th, 2020. In a move to accelerate the adoption of technology and online higher education, upGrad has got into a high-value deal with Star India, to run their latest ad-campaign across TV and the OTT platform Hotstar throughout the tournament. This marks upGrad’s first major sports association in a bid to reach out to the 550Mn+ IPL viewers and the on-boarding of India’s largest higher edtech player on the Dream 11 IPL 2020.
 
Commenting on the association, Arjun Mohan, CEO – India, upGrad said: “IPL enjoys vast viewership across the globe, not only for cricket fans but also for all members of the house, making it perhaps the largest co-viewing property in the world. It is also the most opportune occasion to reach out to individuals reminding them about the urgency to upskill and prepare themselves for the forthcoming competitive world. Given the revolutionary NEP, which has accorded autonomy, multi-disciplinarily, and flexibility to higher education, our strategic partnership with Star will enable us with the right platform, thereby helping us reach out to a larger set of audience residing in the remotest corners of Bharat.”
 
upGrad offers online programs that range from Global MBAs to domain-specific degree and diplomas across Tech, Management and Data for seasoned and mid-senior professionals, to job-linked programs for the first-time job seekers, which are distributed across tier I, II, & III cities. Moreover, given the current volatile market, the edtech major, in a recent move, has now made online education affordable, through its easy financing options which will not only break the socio-economic barrier to enrol for premium education, but will also allow individuals to embark on the journey of Lifelong Learning to remain professionally relevant, especially amid such critical times.
 
The brand’s recently launched ad film, ‘Sirf Naam Ki Nahin, Kaam Ki Degree’, which has already garnered over 5.5 million views across social media & digital platforms and was trending on Twitter & YouTube will be played during the cricket matches.

More articles

Latest article

Phrangki Buam signs for FC Goa

Goa, September 19, 2020. FC Goa is delighted to announce the arrival of Phrangki Buam from Shillong Lajong. The...

ITC Ltd.’s Sunfeast YiPPee!’s 10th Anniversary celebrations make a GUINNESS WORLD RECORDS® achievement

New Delhi, September 19, 2020. Sunfeast YiPPee!, one of India’s most popular instant noodles brand, commemorated its 10th Anniversary enriched...

Your money is completely safe with Paytm, and you can continue to enjoy Wallet, Banking & UPI services

New Delhi, September 19, 2020. Paytm, India's homegrown financial services platform has assured its users that their money and accounts are...

Aakash Educational Services Limited launches new television campaign for its Hybrid program

Jaipur, September 19, 2020. Aakash Educational Services Limited (AESL), the national leader in test preparation services, haslaunched a television...

CarDekho Group launches “The everyday hero” TV campaigns

New Delhi, September 19, 2020. CarDekho, India’s leading full-stack auto tech company, has launched its newest TV campaigns ‘The everyday hero’...
Live Updates COVID-19 CASES