Uptick in demand for Audi EVs in India
New Delhi, November, 2022.
Audi is making a gradual but surefooted transition to sustainable mobility with a slew of recent decisions accelerating this transition. Audi India launched five electric cars in India in 2021. All five cars –the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT and Audi RS e-tron GT – have received an overwhelming response in the past year and continue to do well this year, with a waiting period ranging from 1-3 months on these cars. The brand currently has a strong order bank for e-tron, indicating strong demand for luxury electric cars. Customers who know the merits of going electric are not hesitating to make the shift and this is driving demand with first-movers.
When the brand launched the Audi e-tron in India, an entire ecosystem was created for customers. The Audi e-tron is sold with two chargers – a 22kW wall-box charger and a portable in-car charger. In addition, Audi India also has an e-tron Hub section on the ‘myAudi Connect App’ that helps locate the nearest charger on-route a journey. The brand has successfully installed 100+ chargers including high-speed chargers in 65 cities across India.
In 2021, the global Board of Management announced a corporate strategy, ‘Vorsprung 2030’, which means a head start to 2030. More importantly, with this new strategy, Audi as a brand has announced a definitive timeline for the transition to electric mobility; this includes: the launch of only EV’s from 2026, the end of ICE-powered car production to end in 2033 and increased focus on software and autonomous technology.
The Indian EV market has witnessed steady traction in India and the brand is confident that the EV market will continue to grow in the coming months/years. The brand has received a positive response and this reiterates customer confidence towards Audi electric vehicles.