Jaipur, August 20, 2019: vivo, the global innovative smartphone brand, today launched the first offering from the all new S series – the vivo S1 in Rajasthan, as part of its aggressive growth strategy for the region.The S-series is a true reflection of the latest style blended with innovative technology for the ever connected, chic, young consumers. The first device from this series, S1 showcases state-of-the-art design with unmatched camera capabilities. The vibrant and trendy device is available in two attractive color options – Skyline Blue and Diamond Black.
Rajasthan contributes around 5% of the overall smartphones in India; selling approximately 4.5 lakh smartphones per month, while contributing almost 6% to overall vivo India revenue.With the S1 launch, vivo aims to further strengthen its presence in the state. vivo currently enjoys a 21.2% market share by value in the Indian smartphone market, making it the second largest offline brand in the country.
Commenting on the Rajasthan launch, Nipun Marya, Director-Brand Strategy, vivo India said, “Rajasthan is a key growth region for vivo and we’ve been receiving encouraging response from consumers across the state for our wide product portfolio. We are laser-focused on offering the latest in product innovation and new-age technology through our smartphones to provide enhanced experience to our consumers in the state. We are certain that the vivo S1, our first offering in the S-series will also get similar praise from the people of Rajasthan. It will add a new dimension to our customers’ style quotient and allow them to experience splendid camera performance.”
The vivo S1 smartphone comes in 2 variants 4GB + 128GB and 6GB + 64GB variants priced at INR 17,990 and INR 18,990respectively. The 6GB + 128GB variant will be available from mid-September for INR 19,990. The device is available for purchase across offline outlets in Rajasthan and on online channels including vivo India E-store, Amazon.in, and Flipkart with many exciting offers. The S1, like all vivo devices sold in India, has been manufactured at vivo’s Greater Noida facility.
India’s first device powered by the all new MediaTek Helio P65 Octa-Core Processor running on a massive 4500mAh Battery, the S1 will help vivo strengthen its product portfolio in the region further. The device comes equipped with the best in-class 32MP front camera along with 16MP Primary Sony IMX499 Sensor, 8MP AI Super Wide Anglelens and 2MP Bokeh lens that help consumers create photographic masterpieces.