New Delhi, July 26, 2019.
vivo, the global innovative smartphone brand, today announced the launch of Y90 as the most affordable addition to its existing Y-series portfolio with advanced features. The Y90 is powered with a massive 4030mAh battery combined with vivo’s exclusive smart power management system, allowing for long-lasting endurance. The device sports a 15.8cm (6.22) Halo FullView™ display with a screen-to-body ratio of 88.6% that provides consumers an enhanced viewing experience. The Y90 also brings vivo’s prevailing Face Access technology that makes unlocking and accessing the smartphone even more convenient and secure.
The device is aggressively priced at INR 6,990 and will be available in Black and Gold color variants across all offline partner stores and major e-commerce websites starting 27th July 2019.
Commenting on the launch, Nipun Marya, Director Brand Strategy, vivo India said, “In line with our India strategy, we work relentlessly to provide consumers with a wide spectrum of products with innovative features that meets their specific requirements across different price brackets. The latest addition to our Y-Series portfolio is a significant step in this direction. The Y90 caters to the increasing expectations of our consumers who are on a constant look-out for a device with bigger battery and bigger display at a highly affordable price point.”
At the heart of Y90 lies MT6761 Helio A22 quad-core processor with a 12nm design, achieving clock speed of up to 2.0GHz that results in faster processing speed while consuming less power for smooth and responsive experience. The device houses a 5-megapixel selfie-shooter at top of the display and has an 8-megapixel sensor at the back. It also adopts AI photo algorithms for its cameras to automatically deliver facial enhancements that save the trouble of manually adjusting beautification details and deliver perfect shots every time. Y90 comes equipped with 2 GB of RAM and 16GB of internal storage expandable up to 256GB that gives consumers abundant freedom to store more photos and files without the need to frequently declutter.
Like all vivo devices, the Y90 follows the company’s commitment to ‘Make in India’, and is manufactured at vivo’s Greater Noida facility.