New Delhi, June 18, 2019.
In keeping with its aggressive brand building initiatives in strategic global markets, Hero MotoCorp Ltd., the world’s largest manufacturer of motorcycles and scooters, today announced the appointment of Yerry Mina, the popular Colombian professional footballer, as its new Brand Ambassador.
The 24-year-old Mina- one of the promising young footballers – has consistently delivered a series of impressive performances for the Colombian National Football Team (during FIFA World Cup Russia 2018) andhis clubs.
Commenting on the announcement Rajat Bhargava, Head of Strategy, Performance Transformation & Global Business, Hero MotoCorp said “Being a youth brand,Hero resonates with the youngsters of today, who are fearless, passionate and self-reliant. As we rapidly expand our footprint across continents, we are constantly engaging with global youth icons that are inspiring a new generation of young achievers. Colombia is one of ourkey global markets and we are confident that Yerry Mina will add a lot of value to our brand building initiativesthere.”
Mina has come on board with Hero MotoCorp at a time when the Company isgearing up to introduce a series of new, technologically advanced and stylish two-wheelers in Colombia, including new premium motorcycles and higher-powered scooters. The Company is set to roll out a multi-media campaign with Mina across different platforms over the coming months.
Yerry Mina said, “I am excited and honored to associate with a global and youth brand like Hero MotoCorp. The brand embodies innovation, excellence & empowerment and I am personally driven by these characters. I have always been quite impressed with the extensive support that Hero MotoCorp extends to multiple disciplines of sports across the world. I am glad to be a part of the large and diverse Hero family.”
Mina joins the family of illustrious sports persons who are Brand Ambassadors of Hero MotoCorp, including Fifteen-time major winner and legendary golfer Tiger Woods, Argentinian football icon Diego Simone and Indian cricket captain Virat Kohli, among others.
Having rapidly emerged as a popular choice of customers in the Colombian market, Hero MotoCorp is now focusing on growing its presence in the market.
In 2016, Hero MotoCorp became the first Indian two-wheeler company to set-up a manufacturing base in Latin America when it commenced operations at its first international facility at Villa Rica, in Cauca province, Colombia. Widely known as one of the most technologically advanced, sustainable and eco-friendly manufacturing facilities of the region, the plant has a capacity to produce 80,000 units of two-wheelers and currently generates employment opportunities for nearly 1,000 people directly and indirectly, most of who are local inhabitants. The Company currently has an exciting portfolio of 10 products across segments of motorcycles and scooters in Colombia, including the recently launched premium motorcycle – Thriller 200R. Hero MotoCorp is the only manufacturer to offer four-year warranty scheme on its products in Colombia.