Jaipur, December, 2019: Zappfresh, India’s firstfully-integrated Fresh Meat brand, today announced its launch in Jaipur. With this launch, Zappfresh now has a direct footprint in eightcities across India which includes Delhi, Gurugram, Noida, Greater Noida, Ghaziabad, Chandigarh, Mohali and Panchkula and now Jaipur.
Zappfresh is rated as Delhi’s most loved direct – to – home fresh meat brand. The company is pursuing an aggressive growth plan to increase its footprint across the country in a bid to garner market share in the $35 billion meat market which is mostly dominated by the unorganized players. With the launch in Jaipur, Zappfresh moves forward in this vision.
Commenting on the launch, Deepanshu Manchanda, Co-Founder and CEO, Zappfresh, and winner of CMO Asia Award said, “Today’s urban consumers are increasingly getting discerning about the quality of food they purchase. For the meat lovers, this has been often compromised because the quality which is usually available in the local market. Our farm-to-fork model is a game changer and we remain committed to be the one-stop shop for best quality gourmet meat at all times. We are hopeful that customers in Jaipur will soon fall in love with Zappfresh.”
Zappfresh has planned on disrupting local fish-and-meat markets and also increase offerings under the ready-to-cook and ready-to-eat sections which are majorly preferred by Gen Y, a significant part of Jaipur’s population.
Shruti Gochhwal, Co-Founder and COO, Zappfresh, said, “After an extremely successful run in the other eight cities, Zappfresh is all set to offer its gourmet meat to consumers in Jaipur. Our motto is straight and simple – Getting best quality fresh meat to the doorsteps, thereby delighting customers every time they experience Zappfresh. Backed by cutting-edge technology and a robust supply chain, we are the first fresh meat brand which has truly disrupted the fresh meat brand segment.”
After the Pink city launch, Zappfresh will further expand to new cities in FY 20-21. Food is almost 30% of all spends of the wallet, of which almost 35 Billion is the meat consumption in India. Apart from this, the meat sector is hugely unorganized. The meat processing methods are still very conventional and carried out in an unhygienic manner. This is the reason why Zappfresh wanted to bring in a significant change in the industry by bringing in newer methods,and technological advancements. At the same time, Zappfresh is working along with farmers to ensure sustainable livestock production thereby providing better returns to the producers.