Bajaj Auto big bike space for Rs 15,000 crore Pulsar brand with new 400 model

New Delhi, April 2024.

With the launch of the new Pulsar NS400 on May 3, Bajaj Auto is looking to expand the Rs 15,000 crore Pulsar brand into the big bike space, according to a senior company official.

Since its inception, the Bajaj Pulsar brand has generated almost Rs 15,000 crore in revenue from the domestic and export markets. Currently, it is sold in different avatars, starting with its presence in the 125cc segment and going all the way up to the 250cc segment.