Thums Up’s Olympics Campaign Demonstrates the Power of a ‘thumbs up’ Gesture

New Delhi, July, 2024. Thums Up, the homegrown billion-dollar beverage brand under The Coca-Cola Company, is thrilled to announce its new campaign, ‘UthaThums Up, JagaaToofan’ for the upcoming Paris 2024 Olympic and Paralympic Games. The campaign is based on a simple but powerful idea: the motivating effect of a ‘thumbs up’ on athleteswhichencourages them to give their…

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Gagan Narang to be India’s Chef de Mission in Paris Olympics

New Delhi, July 2024. London Olympic bronze medallist shooter Gagan Narang on Monday replaced Mary Kom as India’s Chef-de-Mission for the Paris Olympics where ace shuttler PV Sindhu will be the female flag bearer during the opening ceremony. The Indian Olympic Association (IOA) President PT Usha said the 41-year-old Narang’s elevation from deputy CDM position…

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DPS Jaipur’s Avalokit Singh: Indian Junior Squash Prodigy Gears Up for World Junior Championship

Jaipur, July, 2024. In the heart of Jaipur, a city steeped in vibrant art and culture, DPS Jaipur student Avalokit has emerged as a beacon of sporting excellence. Avalokit’s journey into squash began at the tender age of eight under the watchful eye of his father, a distinguished curator, who recognized his son’s natural agility…

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India’s T20 world champs welcomed by frenzied fans; hosted for breakfast by PM

New Delhi, July 04, 2024. Exuberant fans lined up to express support despite monsoon showers and heavy security deployment before Prime Minister Narendra Modi hosted them for breakfast as India’s T20 World Cup-winning cricket stars returned to a euphoric reception, here on Thursday. Hundreds of supporters, holding placards congratulating their favourites and waving the national…

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Tech Mahindra Global Chess League to Host its Second Edition in London

New Delhi, June 2024. The Global Chess League, a joint initiative between the International Chess Federation (FIDE) and Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, is set for a highly anticipated second edition in London. Following the success of the first edition, the league aims to unite…

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World Athletics signs five-year broadcasting services deal with Tata Communications

New Delhi, June 12, 2024. World Athletics on Wednesday announced a five-year global broadcasting services deal with Tata Communications, making the Indian telecom major a partner in the coverage of marquee events from next year, including the Tokyo World Championships. Tata Communications will be a “key strategic supplier” for the world body with a view…

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adidas Unites Mumbai’s Dabbawalas in Support of Team India Ahead of T-20 World Cup

Mumbai, June 11, 2024. With the T20 World Cup in full swing, the legendary Dabbawallas community from Mumbai came together with adidas to display their sportsmanship and unwavering support for Team India. Over 1000 Dabbawalas were spotted in the streets donning the adidas Team India T20 jerseys to showcase their love for the sport, rallying behind the…

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